Before emailing my list of 565 subscribers I had

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Before emailing my list of 565 subscribers I had acquired from my giveaway, I wanted to go back to the 4 friends I had consulted about which product ideas sounded more interesting. I texted them a customized variation of this message—skipping the proof of concept Google Doc and linking them straight to the purchase page to see how they’d respond:

validate-business-idea-preorder-text
1 of them bought.

That gave me a quick vote of confidence.

Next, I revisited ~15 the individual email conversations I still had going with the friends & acquaintances who’d joined my early feedback group. I was still familiarizing myself with selling this guide & learning what afghanistan phone number database most attractive about it.

Since some of these people I’d reaching out to via email weren’t my closest friends, I didn’t want to immediately ask them to directly buy my guide. I wanted to ask for their opinion and gather their feedback on my proof of concept document first.

So, I turned to using my Feedback to Pre-Order Sequence (you can download the copy/paste email scripts right here) I use to pre-launch courses and other products. It’s another extremely useful strategy & toolset we’ll be covering in my new course, 30 Days to Validate.

Here’s how the Feedback to Pre-Order Sequence works:

Step 1: Ask the person to check out your proof of concept and complete a short survey leaving feedback about it.

Step 2: Genuinely answer their questions (from the feedback survey) and ask them if they’d be confident enough in your [product] to pre-order it at a discount today.

That’s it. So simple it’s ridiculous.

Important: In the survey, it’s incredibly important to ask the yes or no question of whether or not they’d buy this [product]. You can prioritize your time on the people who pre-qualify themselves as being interested in buying.

Meet their objections head on and be honest about whether or not you think your solution will be a good fit for them based on the feedback they’re giving you.