An industry outlook – The state of the nation report
Posted: Sat Dec 28, 2024 5:43 am
Compiling annual outlook reports that assess the health, relative confidence, and key trends within an industry can be a very effective means for a company to position itself as an authoritative commentator within the sector. Over time, if repeated consistently, it also helps to develop a specific brand or reputation in a given area.
Conducting in-depth research list of chile cell phone numbers each year not only creates the valuable industry insights you need, but also positions your brand as a key industry player, often while developing an actual brand name in that domain. During the 90s and 00s, IBM effectively “owned” the e-readiness rankings, through its ongoing efforts to rank countries. Of course, such results are also very press-friendly, and can build up over time too.
As one example, DNV GL, a provider of technical assurance, advisory and risk management services to the oil and gas industry, has created its own annual industry outlook report. It has seen the traction of its research grow dramatically year-on-year and the reports have enabled it to bolster its brand and reputation within the global oil and gas industry.
But while content marketing offers great brand and business-building opportunities, many companies are finding that their campaigns simply aren’t working. These poorly-executed campaigns waste time and money. Worse still, this bad quality content actually damages rather than enhances your customers’ perception of your brand.
“The real power only comes to those who can create content that connects, engages, and moves through the network.”
Conducting in-depth research list of chile cell phone numbers each year not only creates the valuable industry insights you need, but also positions your brand as a key industry player, often while developing an actual brand name in that domain. During the 90s and 00s, IBM effectively “owned” the e-readiness rankings, through its ongoing efforts to rank countries. Of course, such results are also very press-friendly, and can build up over time too.
As one example, DNV GL, a provider of technical assurance, advisory and risk management services to the oil and gas industry, has created its own annual industry outlook report. It has seen the traction of its research grow dramatically year-on-year and the reports have enabled it to bolster its brand and reputation within the global oil and gas industry.
But while content marketing offers great brand and business-building opportunities, many companies are finding that their campaigns simply aren’t working. These poorly-executed campaigns waste time and money. Worse still, this bad quality content actually damages rather than enhances your customers’ perception of your brand.
“The real power only comes to those who can create content that connects, engages, and moves through the network.”