For those who use this tool, it is necessary to migrate from Universal Analytics to Google Analytics 4, otherwise you may start losing data from July 1, 2023. While if you have Analytics 360 properties you still have until July 2024. That is why today we want to explain how to migrate to Google Analytics 4. Keep reading!
What is Google Analytics 4?
Google Analytics 4 is an analytics service that you can use to measure traffic and engagement on websites and apps. It is a new type of property that offers different reports than the previous property.
It is a free service from Google. GA4 is the new feature available in this tool. It replaces Universal Analytics, which has been used since 2012.
Universal Analytics is over 10 years old, so a lot has changed in terms of what online businesses need and how the Internet develops. Users no longer browse the web in the same way, and there is much more emphasis on privacy. That's why Google decided to create this new platform.
GA4 is a more advanced feature that allows for privacy-sensitive data tracking, AI-powered predictive analytics, and cross-channel data measurement.
Why should I migrate to Google Analytics 4?
As we mentioned at the beginning, Google indicates that colombia telegram phone numbers Analytics will cease to exist as of July 1, 2023. This implies that it will no longer collect data after that date, although you will still be able to see historical data for six more months.
If you want to collect new data you must migrate to GA4.
We recommend that you implement the change to Google Analytics 4 as soon as possible. This will allow you to familiarize yourself with the dashboard and all the options available for tracking data.
Plus, the sooner you make the change, the more data you can store in the new GA4 property.
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How to migrate to Google Analytics 4?
We give you a step-by-step guide to migrate from Universal Analytics to Google Analytics 4:
Step 1. Check your UA account and learn about GA4
Before you start migrating to Google Analytics 4, you should evaluate your Universal Analytics account. Review what you are tracking, your traffic data , sources, and conversion rates. Write down all the information that is important for your website or app and that you review regularly.
Google offers many ways to migrate to GA4, but it's best to keep a record of everything you're crawling.
We also recommend that you start learning about Google Analytics 4, because it is clearly different from Universal Analytics. For example, in the latter, views are used to separate data collection, while in GA4 there are no views and there are other ways to separate data.