And even though Spotify and Apple have a big slice of this pie it’s

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YouTube that takes the largest share of listeners — so it’s no surprise that the platform is launching a homepage that is entirely dedicated to podcasts. But wait, YouTube is not the only one: Twitter has also been moving to make more room for this type of content in the app. Let me explain in detail how these recent updates will work (and, more importantly: what the new opportunities are for us — marketers, brands and creators).


Shall we? Yes, podcasts are a phenomenon. But is it a saturated industry? Many podcast professionals agree that russia telegram number list the industry may be considered saturated. After all, loads of new content are uploaded every hour on all kinds of streaming and audio platforms, and it’s tough for users to keep up with the already established podcasts. Most of the listeners will stick to their favorite creators, making it hard to find new target audiences. With all those obstacles, how should new podcasters and Marketing professionals find their golden opportunity? That’s exactly where Youtube and Twitter’s new features enter.


YouTube’s homepage for podcasts YouTube is the biggest platform podcasting-wise, holding 24.2% of listeners, with Spotify coming in second with 23.8% and Apple in third, with 16%. Its new page (for now, available only in the U.S.) is made for listeners to explore content in an easier way (and podcasters can easily be found). The user can explore new and popular podcast episodes, shows and creators, as well as recommend content. This is something particularly interesting, especially because Spotify’s algorithm doesn’t really allow growth and reaching big audiences without assistance from other social media platforms, such as Facebook, Instagram, Twitter and — look at that — Youtube itself.