In one usability test by Nielsen research

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In one usability test by Nielsen research, scannable and objective copywriting resulted in 124% better usability compared to a more traditional blog post format with larger blocks of text.

7 fast writing tips for creating scannable blog content your audience will love.
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Sticking with our theme of learning how to write a blog post that’s buy colombia number database for your readers to actually consume the content—here are a few tips for creating scannable content your audience will enjoy:

Keep your paragraphs and sentences short (aim for a maximum of 3-4 vertical lines)
Use simple words
Include bulleted lists (like this )
Use sub-headings to break up your posts into sections
Play around with formatting like bold, italics, different text sizes and format to emphasize
Add a few block quotes (or tweet quotes)
Frequently utilize images, charts, and tables
While it may be discouraging to learn that people won’t read every word you write, that’s a truth that needs to be embraced.

Learning how to write a blog post that’s easily scannable will force you to focus on only the most critical information your reader needs to know. My list of the best blogging job websites is a great example of creating easily scannable long-form content.

Plus, being able to trim the fat will make you a stronger and more effective writer in the long run. And if you want to go into greater length, turn to learning how to write an eBook that can serve as a better destination for your much longer-form content.