Team up with Chinese influencers

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To create more visibility for your Tmall store, it is necessary to be in the top Baidu sites, it is the most popular search engine in China. Chinese consumers have the reflex to open Baidu as soon as they need some information (just like we do on Google).

In addition, you can use Tmall banners or pop-ups that are very popular on Chinese sites so that Chinese consumers see your presence on Tmall, they will probably try to click. If you have a Chinese website (which we highly advise you to do), you can also put banners and information about your Tmall Store there (like QR code with a direct link). Chinese people tend to check foreign companies’ websites to gain trust, and if they see a Tmall link there, they will most likely check it.

Apart from Baidu search results, you can also use other platforms from Baidu ecosystem. There are list of honduras cell phone numbers many forums and communities, where you can invite people to your store, but it requires you to speak Chinese language or have a trusted Tmall partner or agency for that. China’s eCommerce market is huge and there are many consumers connected online, that you can find on Baidu online forums.


Team up with Chinese influencers
Leverage the influencers of Chinese social media through Tmall’s Affiliate Marketing scheme and create a performance-based relationship with Key Opinion Leaders. This offers you an efficient and cost-effective way to access trusted audiences, since KOLs will earn 3% commission for every purchase from your store made using their provided link. With this method, you can easily build relationships that scale as needed without breaking your budget!

KOLs can also help you reach a bigger audience for all your marketing efforts, as they usually are specialists in their field and have dedicated groups of followers that trust their judgment. You can also collaborate with them to do live-streaming with your products, this is one of the most effective marketing tactics in the Chinese market today.