Are they still researching a purchase and need information

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Thinking about where they’re at within the customer’s journey. Before you can create content specifically tailored to their needs, you’ll want to first decide who you’re looking to reach and how the product or service you’re offering fulfills their needs. If necessary, create a buyer persona or two to determine the frame of mind and demographics of these people. Then decide where in the buying process you want them to enter.


But aren’t ready to become a paying customer? Or are they ready to go and want to take action right away? oman telegram number list The reason these two factors are important to organic keyword research is that they help you narrow down which keywords to consider when doing the actual research process. From there, you can use virtually any keyword research tool you prefer.


Google Keyword Planner is a free option that a lot of digital marketers swear by. But other platforms, like SEMrush, are also good alternatives. Just be sure that there is a fair amount of traffic for each keyword you select and that any related terms are analyzed, too. For instance, using our lawn mower example from above, if you’re targeting buyers of zero-turn mowers, you might want to use keywords like gas zero turn mower or electric zero-turn lawn mower to see which is better in terms of organic traffic.