Fiat bought an initial 20% stake in Chrysler

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Willys-Overland retained the Jeep trademark. They built the Jeeps until 1953, when Kaiser bought Willys-Overland and changed the company name to Willys Motors. In 1963, it became Kaiser Jeep Corporation. In 1970, American Motors Corporation (AMC) purchased the company and continued the line until 1987. Chrysler Jeep ownership changed hands again in 1987 when Chrysler Corporation acquired AMC for $1.5 billion. This acquisition allowed Jeep to expand its product range and global presence under Chrysler’s guidance. Chrysler was merged with Daimler-Benz in 1998 for $36 billion, becoming DaimlerChrysler.


In 2007, Daimler Chrysler sold most of its stake to a private equity firm, Cerberus office 365 email list Capital Management, which renamed Chrysler LLC. Chrysler LLC owned the Jeep brand until it went bankrupt in 2009. Chrysler sales had decreased, and gas prices were skyrocketing, making it difficult for the company to compete against Ford and General Motors. Fiat In 2009, Chrysler faced financial difficulties and filed for bankruptcy. During this period, Chrysler formed an alliance with the Italian automaker Fiat in a deal fostered by the U.


S. government. in 2009. If they met specific fuel-efficiency standards, their ownership interest could increase to 35%. Fiat kept purchasing shares until it acquired the remaining ownership interest in early 2014. After Fiat bought the remaining shares of Chrysler, the merged companies became Fiat Chrysler Automobiles (FCA). Under FCA, Jeep thrived, capitalizing on its strong brand appeal and introducing popular models such as the Wrangler, Cherokee, and Grand Cherokee. Stellantis The most recent development in Jeep’s ownership occurred in 2021 with the merger between FCA and Groupe PSA, culminating in the establishment of Stellantis.