Some of its key competitors include

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Adidas Key Activities Adidas key activities consist of: Design and develop athletic products Market and brand products Manufacture and source materials Conduct R&D and innovation Manage distribution and logistics Operate retail and e-commerce Sponsor sports and endorse athletes Drive sustainability and CSR efforts Adidas Key Partners Adidas key partners consist of: Suppliers and manufacturers Retailers and distributors Sports teams, leagues, and athletes Designers and fashion influencers Fitness centers and gyms Technology and software providers Non-profit organizations Advertising and marketing agencies Adidas Cost Structure Adidas cost structure consists of: Cost of goods sold Marketing and advertising expenses R&D investments Retail operations and rentals Logistics and distribution costs Sponsorship and endorsement deals Employee salaries and benefits IT infrastructure and technology Administrative and overhead expenses Adidas Competitors Adidas faces tough competition in the sportswear and athletic footwear market.


Nike: Nike is Adidas’ biggest competitor and dominates the global sportswear life insurance email list market. It offers a wide range of product categories and has a strong brand presence around the world; Puma: Puma is another major competitor of Adidas. It focuses on sportswear, athletic footwear, and accessories. It has a distinct brand identity and competes aggressively with Adidas and Nike; Under Armour: Under Armour is a relatively new player in the market but has been gaining significant market share. It primarily focuses on athletic apparel and performance wear and is known for its innovative products; New Balance: New Balance is a famous brand, especially in the running and athletic footwear category.


Its products emphasize comfort and durability and target a niche market segment; Lululemon Athletica: Lululemon is a leading competitor in the activewear market, particularly for yoga apparel. Although it mainly focuses on women’s products, it has also expanded into men’s clothing; Skechers: Skechers mainly competes with Adidas in the athletic footwear market. It targets a broad consumer base with its casual and comfortable shoe offerings. Adidas SWOT Analysis To gain a comprehensive understanding of Adidas’ position in the market, it is essential to conduct a SWOT analysis.