Very important, product categories allow you to sort your offer and considerably help your prospects find what they are looking for on your store. A good category must be broad enough to accommodate several products, and explicit enough so that your future customer immediately understands what he will find there. Let's take a concrete example, let's imagine that you are a seller of men's clothing, here is a list of categories that you could set up:
Shoes
Belts
Watches
T-shirts
Glasses
Gloves
Hats/Caps
Suitcases
#5: Prepare your email list
We have already said it in several articles on La Fabrique du Net: emailing is one of the most powerful assets of e-commerce. It takes time to build an email list strong enough to generate a significant regular turnover, but if you succeed, you could exceed all your expectations in terms of turnover on the internet. The goal of this article is not to define from top to bottom what a good emailing strategy is, but know that eBay offers a very interesting tool for doing email marketing, here are the different features and some advice:
Subject: Choose a short and catchy expression that will arouse the curiosity of your recipients.
Header: This is the part that will appear at the top of your email. It is the first thing your recipients will see when they open your email, make sure to make it "catchy", like your subject.
Personal message: On the Internet, you are advised to adopt a professional and friendly tone. Be concise: Internet users are very fickle, and will not give you much time if your value proposition is not clearly defined.
Featured Products: Interesting feature enabled by eBay's emailing solution: it allows you to highlight one or more products from your catalog. This feature allows your recipients to view up to 50 products without leaving their email inbox.
Customer reviews: If your e-commerce is working well, and you have collected several positive reviews on your store and your products, eBay offers you to highlight these reviews in your email campaign. If you are not satisfied with your reviews, you can remove this option.
To go further
In order to continue the subject of emailing, we recommend that you read:
5 Tips to Become an Email Prospecting Pro
Selling on eBay, tips and tricks
At this point in your reading, you hopefully have a clear idea in mind of what your eBay store should look like. There are plenty of articles explaining how to do good online marketing, but we propose to go over 10 tips and tricks that are important to have in mind to succeed in e-commerce.
#1 Develop your sense of timing
On eBay, and on e-commerce in general, timing is one of the most important keys to growing your turnover. At what time of day do your customers visit your store? Which products should you highlight at which season? For example, if you are selling an item at auction on eBay, you should schedule the end of the auction on Sunday afternoon. Indeed, this is the time when your visitors are most likely to be available, and therefore to make an offer.
#2 Look at product reviews from your competitors
You want to add a product to your catalog, but you are not sure of its quality, or even the customer expectations related to it? At this point, take a little tour of your competitors who already sell this product, or a similar product. This will allow you to collect opinions, profile the typical customer, but also determine what makes the added value of a product. This way, you will be better able to offer the right product to the right person.
#3 Prepare clear and concise descriptions
Give all the interesting information to your customers, without drowning them in a novel of text. The line is not always easy to respect, but, generally speaking, the customer will be happy if your products argentina whatsapp list are described precisely. Also think about small additional information, which can be important in your customer's choice. For example, if you sell clothes and one of your customers is interested in your size M t-shirts, you could tell them that your t-shirts are a little smaller than average, or the opposite. This is the kind of information that will help your customers select one product over another.
#4 Interact with your customers
Be present with your customer. When they order a product from you, inform them of each step of the delivery process. Also, be quick to answer any questions they may have. If you have a problem with a product, or are unable to deliver on time: inform your customer. In general, if you encounter a problem with your store, be honest and transparent with your customers.