A great example is the “Better Together” campaign in 2020
Posted: Sat Jan 04, 2025 5:20 am
Let’s take a closer look at how Pepsi’s advertising strategies have evolved. Interactive and Digital Campaigns: As digital consumption grows, Pepsi has embraced new technology in its marketing. The brand was among the first to use augmented reality (AR) in its campaigns. For example, in 2014, Pepsi launched an AR campaign in London that turned an ordinary bus stop into an interactive experience, where people saw surprising scenarios like giant monsters or flying zebras. This clever use of AR created moments people wanted to share.
Pepsi has also tapped into gamification, encouraging users to participate in fun challenges life insurance email list on social media, like the #PepsiChallenge, where people vote for their favorite Pepsi flavor. These interactive campaigns engage consumers and build excitement around the brand. Social Responsibility and Purpose-Driven Marketing: Pepsi has also made social responsibility a key part of its advertising. Many of its campaigns focus on essential issues like diversity, inclusion, and sustainability, which resonate with younger consumers who care about brands that reflect their values.
, which highlighted unity and togetherness. The campaign featuring diverse individuals and communities reinforced Pepsi’s commitment to bringing people together during challenging times, aligning with the company’s core values. Seasonal Marketing and Event Sponsorships: Pepsi takes full advantage of seasonal marketing and major events to create memorable campaigns. The brand is a staple in Super Bowl advertising, where its creative ads often become cultural moments. Pepsi is also known for sponsoring the “Pepsi Halftime Show” during the Super Bowl, which draws huge viewership and features top musical acts.
Pepsi has also tapped into gamification, encouraging users to participate in fun challenges life insurance email list on social media, like the #PepsiChallenge, where people vote for their favorite Pepsi flavor. These interactive campaigns engage consumers and build excitement around the brand. Social Responsibility and Purpose-Driven Marketing: Pepsi has also made social responsibility a key part of its advertising. Many of its campaigns focus on essential issues like diversity, inclusion, and sustainability, which resonate with younger consumers who care about brands that reflect their values.
, which highlighted unity and togetherness. The campaign featuring diverse individuals and communities reinforced Pepsi’s commitment to bringing people together during challenging times, aligning with the company’s core values. Seasonal Marketing and Event Sponsorships: Pepsi takes full advantage of seasonal marketing and major events to create memorable campaigns. The brand is a staple in Super Bowl advertising, where its creative ads often become cultural moments. Pepsi is also known for sponsoring the “Pepsi Halftime Show” during the Super Bowl, which draws huge viewership and features top musical acts.