Another fantastic example
Posted: Sat Jan 04, 2025 5:31 am
For their “Happiness Machine” campaign, the company placed a vending machine in a university environment. Instead of just dispensing drinks, this machine would unexpectedly give out surprises, including free Coca-Cola bottles, pizzas, and other goodies to those who approached. The campaign was filmed and shared on social media, where it gained virality due to its feel-good nature. By turning a mundane process of purchasing a drink into a joyful experience, Coca-Cola not only grabbed attention but also reinforced its brand image as one that brings happiness to consumers.
is the “Dumb Ways to Die” campaign by Metro Trains Melbourne. This campaign night clubs and bars email list utilized animated music videos with catchy tunes to promote safety around trains. To amplify their message, they extended their campaign into real-world guerrilla marketing with colorful street art depicting the quirky characters from the video. This combination of a catchy song and vivid street art captured the imagination of passersby, effectively raising awareness about train safety while also injecting humor and creativity into a serious subject.
10. Mobile Marketing Mobile marketing is a crucial strategy for businesses looking to engage customers on platforms they use frequently—specifically mobile devices. This form of marketing leverages various channels like SMS, push notifications, and in-app advertisements to reach consumers directly on their smartphones. SMS Campaigns: Text messages have an incredibly high open rate, hovering around 98%. Businesses utilize SMS marketing to send promotional offers, reminders, and personalized messages directly to consumers’ mobile phones. The immediacy and personal nature of SMS help companies engage customers and drive quick actions.
is the “Dumb Ways to Die” campaign by Metro Trains Melbourne. This campaign night clubs and bars email list utilized animated music videos with catchy tunes to promote safety around trains. To amplify their message, they extended their campaign into real-world guerrilla marketing with colorful street art depicting the quirky characters from the video. This combination of a catchy song and vivid street art captured the imagination of passersby, effectively raising awareness about train safety while also injecting humor and creativity into a serious subject.
10. Mobile Marketing Mobile marketing is a crucial strategy for businesses looking to engage customers on platforms they use frequently—specifically mobile devices. This form of marketing leverages various channels like SMS, push notifications, and in-app advertisements to reach consumers directly on their smartphones. SMS Campaigns: Text messages have an incredibly high open rate, hovering around 98%. Businesses utilize SMS marketing to send promotional offers, reminders, and personalized messages directly to consumers’ mobile phones. The immediacy and personal nature of SMS help companies engage customers and drive quick actions.