being always active for your customers is a priority ( 62% of those interviewed say so);

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According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy.

91 % of professionals interviewed by Semrush said they achieved extremely positive results in 2021 thanks to content marketing initiatives.

In a series of reports focusing on the experiences of marketers from different parts of the world published by Statista between 2022 and 2023, it emerges that :

content-based communications are more effective for personalized targeting purposes ( according to almost a quarter of the sample );
content marketing is already part of overall marketing strategies for 90% of respondents (the share has increased by 20 percentage points compared to the value recorded in 2019).
A Content Management Strategy is even more necessary today both because, as germany whatsapp resource we have seen, content marketing continues to assert itself as central within any overall strategy , and because, in the face of a multiplication of channels controlled by brands, the quantity of content produced daily by an organization continues to increase. There is therefore a need to foresee innovative contact methods , in which the effort to maintain a constant digital presence is combined with the search for new and more immediate opportunities for interaction. Before continuing, let's clarify once again what a Content Management Strategy consists of.

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What is a Content Management Strategy?
A content management strategy is a structured plan, developed within an organization, that prepares and guides the creation, publication and management of content . Today it is a key component for the organizational survival of a company as it constitutes a sort of operational matrix for effective information management . And consistent information management is essential to be able to navigate through the complexities of the hyper-connected and hyper-digitalized context in which we live. A Content Management Strategy is, in this sense, one of the elements necessary to support the growth of an organization.