Insecure websites have lower rankings

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While some newer laws provide grace periods for companies to correct the alleged violation, those periods typically expire after the law has been in effect for more than a year.

Under many of these laws, including GDPR, you can still receive fines even if the violation was unintentional or by mistake.

You need to know the laws that apply to your business and make sure you follow all guidelines and requirements to avoid fines and other consequences.

If your website is not secure, visitors kenya whatsapp tend to quickly leave the page without taking any further action. In SEO, this is called a bounce rate, which can hurt your rankings if it is too high.

Consumers also tend to abandon pages if they can’t find familiar documents like privacy and cookie policies.

It is a good practice to ensure that your website has a secure HTTPS domain and adequate legal policies, so that customers feel safe using your platform.

The Cost of Data Breaches
Websites that don’t take privacy compliance seriously may not have adequate security measures in place to prevent or detect large data breaches and other security incidents , which could negatively impact their search rankings.

For example, if your site experiences a prolonged period of downtime while trying to recover from a cybercrime, this directly correlates to a loss of SERP positions.