Improve your eCommerce keyword research
Posted: Mon Jan 06, 2025 5:31 am
Choosing the right keyword
To understand keywords, you need to understand the intent of users in search queries. "How to" and "lists" are informational queries, while product names, terms, and categories are transactional queries. Try to understand which are the main informational, commercial, and navigational intents. You can look at your competitors' keyword results and build your strategy based on related keywords.
Keyword Research Tools
It’s 2024. When it comes to keywords, there’s no more guessing. Use keyword research tools. You can also check Google and Amazon’s autocomplete predictions. Keyword research ukraine whatsapp tools like Semrush make your keyword research and analysis work easier. They also show you keyword volume, competitor keywords, ranking position, and other metrics that help you decide which keyword to use.
On-page SEO for eCommerce is about improving your product pages so search engines can find them. How can you do this? By optimizing the following elements
Title Tag: Add your main keyword in the H1 tag of your page title so that it reflects the themes of your page.
Image Optimization: Make sure your image quality is excellent and you have added an alt-text description to optimize your image for search engine results.
Metadata: Meta description can help improve click-through rate. Add the necessary keywords and meet the minimum word requirement. Don't hesitate to add promotional copy to give a boost, such as "free shipping" and "50% off".
To understand keywords, you need to understand the intent of users in search queries. "How to" and "lists" are informational queries, while product names, terms, and categories are transactional queries. Try to understand which are the main informational, commercial, and navigational intents. You can look at your competitors' keyword results and build your strategy based on related keywords.
Keyword Research Tools
It’s 2024. When it comes to keywords, there’s no more guessing. Use keyword research tools. You can also check Google and Amazon’s autocomplete predictions. Keyword research ukraine whatsapp tools like Semrush make your keyword research and analysis work easier. They also show you keyword volume, competitor keywords, ranking position, and other metrics that help you decide which keyword to use.
On-page SEO for eCommerce is about improving your product pages so search engines can find them. How can you do this? By optimizing the following elements
Title Tag: Add your main keyword in the H1 tag of your page title so that it reflects the themes of your page.
Image Optimization: Make sure your image quality is excellent and you have added an alt-text description to optimize your image for search engine results.
Metadata: Meta description can help improve click-through rate. Add the necessary keywords and meet the minimum word requirement. Don't hesitate to add promotional copy to give a boost, such as "free shipping" and "50% off".