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Send timely messages with automation

Posted: Mon Jan 06, 2025 5:53 am
by phonenumberlist
You can also create automated emails based on triggers, such as when a lead or prospect:

adds your product to their cart and does not purchase within a certain period of time (abandoned cart)

has not purchased from you or has not engaged with your product for a certain period of time (inactive subscribers)

Pass a certain milestone with your brand (e.g. 1 year anniversary)

Here's a welcome email from popular colombia whatsapp movie streaming service Vudu. The email includes new releases to pique subscribers' interest.

The subject line is one of the first elements of the email that subscribers see.

So if it’s not enticing enough to make them click on your email, they’re likely to just scroll right past it.

Add a sense of urgency to your email subject lines to increase open rates. Incorporate actionable language, such as “Get your…” or “Take advantage of…”.

If you send promotional emails offering subscribers special deals or discounts, you can create a sense of urgency with phrases like “limited time” or “X days/hours left.”

It is also important to keep your email subject lines short and sweet. They should be long enough to clearly convey your message, but short enough to not exceed the character limit.