Google, Meta or Twitter
Posted: Mon Jan 06, 2025 6:13 am
Spaniards make extensive use of mobile phones, making Spain one of the countries in the world with the highest use, with a penetration rate of 96% to be exact. Therefore, by 2023, mobile platforms are expected to account for 51% of investment in mobile digital advertising according to Statista.
Rastreator has studied how advertisers have discovered that more than 8 million Spaniards are luxembourg number data connected to their mobile phones every day and have adapted their advertising strategies to this new environment.
In this rapidly growing mobile advertising market, new and specialized players have emerged and have become important alternatives to large companies such as Google, Meta or Twitter.
Alternatives to large mobile digital advertising companies like
One of the alternatives is Rocket Lab . According to data from AppsFlyer's 15th Performance Index , this company has become one of the best advertising sources for digital banking applications. It offers high user retention rates on the Android system.
"The Performance Index is a semi-annual analysis presented by AppsFlyer, which analyzes 27 billion mobile application installations on Android and iOS, across 500 media sources and more than 19,000 apps worldwide," they announced in the press release.
Rocket Lab ranks high in both the Power Ranking , which measures both the quantity and quality of app installs, and the Volume Ranking , which combines attributed installs and number of users.
The challenges of the mobile ecosystem for advertisers
Due to the economic slowdown, inflation, rising advertising costs and changing consumer habits , advertisers face major challenges in this mobile ecosystem, but there are also opportunities to generate a competitive advantage.
Rastreator has studied how advertisers have discovered that more than 8 million Spaniards are luxembourg number data connected to their mobile phones every day and have adapted their advertising strategies to this new environment.
In this rapidly growing mobile advertising market, new and specialized players have emerged and have become important alternatives to large companies such as Google, Meta or Twitter.
Alternatives to large mobile digital advertising companies like
One of the alternatives is Rocket Lab . According to data from AppsFlyer's 15th Performance Index , this company has become one of the best advertising sources for digital banking applications. It offers high user retention rates on the Android system.
"The Performance Index is a semi-annual analysis presented by AppsFlyer, which analyzes 27 billion mobile application installations on Android and iOS, across 500 media sources and more than 19,000 apps worldwide," they announced in the press release.
Rocket Lab ranks high in both the Power Ranking , which measures both the quantity and quality of app installs, and the Volume Ranking , which combines attributed installs and number of users.
The challenges of the mobile ecosystem for advertisers
Due to the economic slowdown, inflation, rising advertising costs and changing consumer habits , advertisers face major challenges in this mobile ecosystem, but there are also opportunities to generate a competitive advantage.