There are also go-to-market platforms
Posted: Mon Jan 06, 2025 6:23 am
Let’s explore what the right technology can do for you: Intent matters Let’s start with intent. What is intent and why should you care? Intent is defined as the behavioral buying signals that a person is showing when they are researching your product or service. Many companies leverage intent provided by a third-party vendor like Bombora, G2 or TrustRadius. , like Demandbase, that provide their own proprietary intent. Whichever direction you decide to go, it’s important to note that unlike traditional lead generation marketing, using intent means identifying a buying opportunity before a lead gen form is filled out.
And as different individuals within a buying committee brazil whatsapp phone number research solutions online, those buying signals help to signal who are the potential members of a buying committee. Pinpoint the location of the activity Some intent providers, like Demandbase, even provide the geolocation of that intent signal. This is super helpful if you are targeting an enterprise organization with many business units or if your organization has offices in different countries. Intent by geolocation helps you narrow down where the intent signal is coming from. Besides intent, it’s also important to know where your website traffic is coming from.
Providing website traffic by geolocation helps you better understand which regional offices of multinational companies are engaging with your website. If coupled with other engagement activity, like in Demandbase, organizations can easily focus on a particular geographic area, and report on activity from within that geographic area (including engagement sourced from CRM and marketing automation in addition to unknown web visitor data). Target the right buyer Once you’ve identified that an account is in-market, targeting them with relevant messages is the next step. Demandbase Advertising optimizes bids by intent to prevent large accounts from being overly targeted.
And as different individuals within a buying committee brazil whatsapp phone number research solutions online, those buying signals help to signal who are the potential members of a buying committee. Pinpoint the location of the activity Some intent providers, like Demandbase, even provide the geolocation of that intent signal. This is super helpful if you are targeting an enterprise organization with many business units or if your organization has offices in different countries. Intent by geolocation helps you narrow down where the intent signal is coming from. Besides intent, it’s also important to know where your website traffic is coming from.
Providing website traffic by geolocation helps you better understand which regional offices of multinational companies are engaging with your website. If coupled with other engagement activity, like in Demandbase, organizations can easily focus on a particular geographic area, and report on activity from within that geographic area (including engagement sourced from CRM and marketing automation in addition to unknown web visitor data). Target the right buyer Once you’ve identified that an account is in-market, targeting them with relevant messages is the next step. Demandbase Advertising optimizes bids by intent to prevent large accounts from being overly targeted.