Hybrid Marketing for B2B
Posted: Mon Jan 06, 2025 6:31 am
Another important evolution of hybrid marketing is the growing demand for multimedia content , especially video , which companies increasingly need to strengthen their online presence and retain their audience. Automation tools , now available on the market at affordable prices, amplify and optimize the processes of creating this content and make it immediate to adapt to different types of formats, with a significant reduction in costs.
Hybrid marketing shows that it still has a lot to offer to companies india whatsapp resource and consumers. Moreover, it appears to be the only approach that is truly in line with contemporary market trends, which bring customers back to the center of the commercial relationship, allowing them an open and plural connection with brands. And we are not just talking about B2C: what we have said so far is also valid, and even more so, in the case of B2B industries .
According to McKinsey, hybrid marketing will play an increasingly decisive role in B2B sales strategies. By 2024, in all likelihood, due to changes in customer preferences and remote engagement, hybrid marketing will confirm itself as the dominant approach, capable of generating up to 50% more revenue.
B2B customers are clear about what they want from their suppliers: more channels, more convenience, and a truly personalized experience. They expect the right mix of in-person interactions and remote contact (via phone or video or self-service).
Hybrid marketing orchestrates the customer journey across multiple touchpoints and is, in this sense, a fundamental capability of the omnichannel ecosystem. It is something different and more than a simple call center operating remotely, or a team of salespeople, unleashed to intercept business decision makers in a particular physical location. Hybrid marketing fosters the building of broader and deeper relationships, throughout the entire purchasing journey, and for this reason it is considered the most flexible, scalable and often profitable approach to reach B2B buyers.
Video communication at the service of hybrid marketing
Among the most significant advantages of hybrid marketing – which have certainly contributed to its recent comeback – we find the ability to provide companies with the opportunity to expand their markets . By connecting with consumers through different channels, the chances that a prospect, lead or customer will see and recognize the brand inevitably increase. Technological evolution, on the other hand, is still expanding the scope of this competitive advantage. The point is that a hybrid marketing strategy, driven by consumer preferences and inevitably omnichannel, increases the chances of better interaction with customers if it integrates strong elements of personalization .
The combination of interactivity and personalization will transform hybrid marketing even more, providing it with new communication methods. One example above all: personalized storytelling, created thanks to Doxee Pvideo® , can help build a company's reputation and help the public remember it among all competitors in the sector, paving the way for other marketing actions, even traditional ones.
Carolina Frigo
Hybrid marketing shows that it still has a lot to offer to companies india whatsapp resource and consumers. Moreover, it appears to be the only approach that is truly in line with contemporary market trends, which bring customers back to the center of the commercial relationship, allowing them an open and plural connection with brands. And we are not just talking about B2C: what we have said so far is also valid, and even more so, in the case of B2B industries .
According to McKinsey, hybrid marketing will play an increasingly decisive role in B2B sales strategies. By 2024, in all likelihood, due to changes in customer preferences and remote engagement, hybrid marketing will confirm itself as the dominant approach, capable of generating up to 50% more revenue.
B2B customers are clear about what they want from their suppliers: more channels, more convenience, and a truly personalized experience. They expect the right mix of in-person interactions and remote contact (via phone or video or self-service).
Hybrid marketing orchestrates the customer journey across multiple touchpoints and is, in this sense, a fundamental capability of the omnichannel ecosystem. It is something different and more than a simple call center operating remotely, or a team of salespeople, unleashed to intercept business decision makers in a particular physical location. Hybrid marketing fosters the building of broader and deeper relationships, throughout the entire purchasing journey, and for this reason it is considered the most flexible, scalable and often profitable approach to reach B2B buyers.
Video communication at the service of hybrid marketing
Among the most significant advantages of hybrid marketing – which have certainly contributed to its recent comeback – we find the ability to provide companies with the opportunity to expand their markets . By connecting with consumers through different channels, the chances that a prospect, lead or customer will see and recognize the brand inevitably increase. Technological evolution, on the other hand, is still expanding the scope of this competitive advantage. The point is that a hybrid marketing strategy, driven by consumer preferences and inevitably omnichannel, increases the chances of better interaction with customers if it integrates strong elements of personalization .
The combination of interactivity and personalization will transform hybrid marketing even more, providing it with new communication methods. One example above all: personalized storytelling, created thanks to Doxee Pvideo® , can help build a company's reputation and help the public remember it among all competitors in the sector, paving the way for other marketing actions, even traditional ones.
Carolina Frigo