Distribute content across multiple channels
Posted: Mon Jan 06, 2025 6:41 am
Content Marketing Institute, for example, has a permanent “Subscribe” button at the top of its website. It also uses banners at the top to offer users its latest courses and content in exchange for their contact information.
Content Marketing Institute Top Banner
Source: Content Marketing Institute
Test new content formats
Just as it is not wise to rely solely on your blog, it is also not wise to rely on 1-2 types of content. You need to experiment with different content formats and use the ones that work best with your audience
Relying solely on your blog to panama whatsapp reach your target audience is like "putting all your eggs in one basket." It's limiting and risky.
Blogs take a long time to build authority and get a high volume of traffic.
This is why it is good practice to distribute content through various channels.
Online forums like Reddit and Quora are perfect for this purpose, as they require minimal time and effort. Simply find questions related to your area of expertise, answer briefly, and link to related resources on their website.
Here's an example of a Quora answer that's helpful and directs people to a relevant resource.
Keep your KPIs in mind
A general rule when creating content is to keep the goal in mind. Your entire content creation strategy will depend on what you want to achieve with your content.
Do you want to educate and inform your readers? Do you want to promote your products or services and use content to drive conversions ?
Clearly identify your end goals and make a list of key performance indicators (KPIs) that you will use to measure the performance of your content.
Content Marketing Institute Top Banner
Source: Content Marketing Institute
Test new content formats
Just as it is not wise to rely solely on your blog, it is also not wise to rely on 1-2 types of content. You need to experiment with different content formats and use the ones that work best with your audience
Relying solely on your blog to panama whatsapp reach your target audience is like "putting all your eggs in one basket." It's limiting and risky.
Blogs take a long time to build authority and get a high volume of traffic.
This is why it is good practice to distribute content through various channels.
Online forums like Reddit and Quora are perfect for this purpose, as they require minimal time and effort. Simply find questions related to your area of expertise, answer briefly, and link to related resources on their website.
Here's an example of a Quora answer that's helpful and directs people to a relevant resource.
Keep your KPIs in mind
A general rule when creating content is to keep the goal in mind. Your entire content creation strategy will depend on what you want to achieve with your content.
Do you want to educate and inform your readers? Do you want to promote your products or services and use content to drive conversions ?
Clearly identify your end goals and make a list of key performance indicators (KPIs) that you will use to measure the performance of your content.