Utility: Technological trends to offer the best possible customer experience

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Until a few years ago, to gain a competitive advantage, companies in the Utility sector had to insist on traditional marketing levers: from supply at increasingly lower prices to the guarantee of greater safety, continuity and reliability, from progressive ease of access to the simplicity of use of the service. In general, within a system of little differentiated and substantially unidirectional relationships, the customer was traditionally considered a rather passive actor.

Today the situation has completely changed and technological trends in the indonesia whatsapp resource Utility sector aim to develop solutions that are able to combine major collective issues such as responsibility towards the environment and compliance with national and international regulations and attention to the specific needs of each customer .

Energy transition and new ways of communicating
The Utility sector is at the center of an inevitable energy transition process that simultaneously involves public service functions and entrepreneurial activities, organizations, communities and individual consumers. Companies in the sector must offer proposals in line with these complex needs, concretely articulating their contribution to the protection of the environment and the community in the implementation of ESG (Environmental, Social, and Governance) initiatives.