What does a trust strategy consist of?

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A trust strategy is a long-term action plan that defines a system of coordinated actions aimed at developing , maintaining and increasing trust .

If the strategic priorities and areas of interest on which an organization focuses inevitably change to adapt to a constantly evolving context, the expectations of customers, employees, and stakeholders also change. The trust of all interested parties will increase and decrease depending on the responses that the company is able to give to the emergence of new needs or the affirmation of new collective sensitivities: for example, civil society's request for greater safety for workers could become more pressing; employees could ask for compliance with a series of ethical principles in the use of the most advanced technologies; customers could want to be reassured about the transparency of the supply chain.

An organization, whatever policies it decides to adopt, will be held accountable iran whatsapp resource V for violations of its public commitments. Brand reputation depends, literally, on this ability to keep promises. This is why all the activities that constitute corporate action – exploration, analysis, prioritization, action and production – will have to be designed increasingly taking into account the impact they have on the trust of the stakeholders.

Only by integrating the different initiatives within a trust strategy can trust be monitored and managed just like other drivers of corporate value.



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