Content strategy: between content experience and customer experience
Posted: Mon Jan 06, 2025 7:12 am
To create a holistic, fluid and engaging experience, marketers cannot obsess over the “first click” but must capitalize on the call to action that has allowed them to capture the attention of the target audience: the real experience begins after the use of the first content , once the ideal customer has finally encountered the brand, whether they actively searched for it by finding it in Google results or discovered it on social networks. At this point, the challenge is to keep their interest alive , preventing them from going back, clicking on the search pages again or continuing to scroll their feed.
Content marketing uses email, websites, social media, videos and other israel whatsapp resource content formats to connect companies and customers, providing information that directs people's attention to the products and services being marketed. Content marketing becomes content experience when it goes beyond this "transactional" level to establish a more complex relationship . It is a more advanced stage of the brand-consumer relationship, in which it is the total perception of shared content that creates added value : it makes customers feel more connected to the world of the brand, increases their awareness and lays the foundation for their loyalty
A content strategy organizes the available resources (creative, technological, managerial) and designs the different contents (audio, video, written texts) to reach the company objectives planned in each phase of the funnel.
Content marketing uses email, websites, social media, videos and other israel whatsapp resource content formats to connect companies and customers, providing information that directs people's attention to the products and services being marketed. Content marketing becomes content experience when it goes beyond this "transactional" level to establish a more complex relationship . It is a more advanced stage of the brand-consumer relationship, in which it is the total perception of shared content that creates added value : it makes customers feel more connected to the world of the brand, increases their awareness and lays the foundation for their loyalty
A content strategy organizes the available resources (creative, technological, managerial) and designs the different contents (audio, video, written texts) to reach the company objectives planned in each phase of the funnel.