HealthifyMe uses customer journey maps and AI-driven data
Posted: Mon Jan 06, 2025 8:08 am
Source: HealthifyMe
HealthifyMe uses CleverTap services to create a visual campaign methodology. This allows them to target users based on their top interests, real-time activity, and app behaviors. They also target their customers with personalized content to increase brand engagement through automated email and SMS workflows.
Users who sign up answer a few simple questions about their abilities and future goals. In return, they receive specific recommendations for diet and fitness training, and receive real-time progress information, personalized feedback, and even rewards for completing weekly goals.
HealthifyMe has a rating of 4.5 on the Google Play Store and has a user base of over 6 million.
Takeaways: Use advanced data poland whatsapp intelligence technologies to create and execute more contextual marketing campaigns for your customers to increase conversion and retention rates.
Starbucks
Everyone’s favorite coffee brand, Starbucks, uses a robust hyper-personalized marketing strategy to personalize the customer journey and provide each loyal customer with a unique experience in a “segment-of-one” approach.
Starbucks app uses AI to incorporate personalization into its mobile apps. AI helps the coffee brand use real-time data to send more than 400,000 variations of personalized messages to users. These unique offers are based on their activity, preferences, and past purchases.
Source: Youappi
This type of personalization takes the work out of the customer’s hands. Starbucks’ marketing team has successfully leveraged AI to predict consumers’ needs and meet them before they consider other options. In light of increased competition in the mobile space, this proactive approach has helped drive loyalty and retention.
HealthifyMe uses CleverTap services to create a visual campaign methodology. This allows them to target users based on their top interests, real-time activity, and app behaviors. They also target their customers with personalized content to increase brand engagement through automated email and SMS workflows.
Users who sign up answer a few simple questions about their abilities and future goals. In return, they receive specific recommendations for diet and fitness training, and receive real-time progress information, personalized feedback, and even rewards for completing weekly goals.
HealthifyMe has a rating of 4.5 on the Google Play Store and has a user base of over 6 million.
Takeaways: Use advanced data poland whatsapp intelligence technologies to create and execute more contextual marketing campaigns for your customers to increase conversion and retention rates.
Starbucks
Everyone’s favorite coffee brand, Starbucks, uses a robust hyper-personalized marketing strategy to personalize the customer journey and provide each loyal customer with a unique experience in a “segment-of-one” approach.
Starbucks app uses AI to incorporate personalization into its mobile apps. AI helps the coffee brand use real-time data to send more than 400,000 variations of personalized messages to users. These unique offers are based on their activity, preferences, and past purchases.
Source: Youappi
This type of personalization takes the work out of the customer’s hands. Starbucks’ marketing team has successfully leveraged AI to predict consumers’ needs and meet them before they consider other options. In light of increased competition in the mobile space, this proactive approach has helped drive loyalty and retention.