How to Generate Leads Using Influencer Partnerships

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NAMS . the Nordic AI in Media Summit. is exceptional in more ways than one: first. because it is an event that brings together seasoned AI users in Nordic newsrooms and the world's best media and academic experts: David Caswell. Agnes Stenbom. Ezra Eeman. Natali Helberger. Jeff Jarvis. Nicholas Diakopoulos. Melissa Heikkilä. to name a few. Second. it is a place to exchange concrete experiences within a community that is a little ahead of the rest of the world.


Kati Bremme. Innovation Director and Editor-in-Chief Meta-Media After a 'Wow' year in 2023. where it was hard to tell the difference between hype and reality. 2024 marks the year of the concrete netherlands telegram integration of AI in newsrooms. The magic has somewhat evaporated and is being replaced by pragmatism . We are moving from experimentation to productivity . One could also regret that the integration of AI in most newsrooms is mainly motivated by the search for efficiency rather than by the desire to stimulate creativity .


In the future. we should certainly extend the use of AI beyond simply increasing the efficiency of what we already do. But in the meantime. we have to survive. From an editorial assistant to a tool to offer formats for young audiences . AI applications in newsrooms are already creating value. While all stakeholders recognize the current difficulty of measuring economic impact and return on investment. Nicholas Diakopoulos highlights. through a recent survey conducted with the Associated Press . that 74% of newsrooms surveyed have integrated artificial intelligence into their processes.