CTA Placement at the bottom of the page

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Failing to test and iterate
User behaviors and preferences continue to evolve over time. And so should your CTAs. Just because a CTA worked well last year, or even last month, doesn’t guarantee it will work today. The mantra for lasting success is therefore simple: test, learn, and iterate.

A/B testing, where two versions of a CTA (or any web page element) are compared to determine which works best, is a powerful tool in this regard. It provides empirical evidence senegal whatsapp of what resonates with your audience, taking the guesswork out of the equation.

A/B and CTA testing should always be done on multiple CTAs to determine which ones work best, just like Unbounce did. Unbounce had a landing page where they wanted people to choose a pricing plan and sign up. Initially, the main “Choose Your Plan” CTA button was at the top and, once clicked, it would gently scroll down to reveal the pricing options and CTAs at the bottom of the page.

Thinking it could do better, Unbounce tried a new layout. It moved the subscription CTA buttons to a spot just above the pricing details, making them more visible immediately after users clicked the top button. This small CTA shift led to a 41% increase in subscriptions on the website compared to the original CTA design.