the metaverse . In fact, Bloomberg estimates that it could become an $800 billion industry by 2024 , and according to a Gartner study, by 2026, 25% of people will spend at least one hour a day in this virtual space.
One of the goals of this alternative reality is that it can be combined with life on the physical plane, that is, that it is interoperable. "The tables are turned: it is the brand that enters the customer's world," says Eduardo Esparza , VP General Manager of Tenerity Spain and Brazil.
In this sense, a new opportunity to attract and retain consumers arises. “If a brand is able to have a digital space and a community that allows connections in a fun and interesting way to interact and navigate, the opportunities for engagement are endless ,” explains Esparza.
For this reason, it is important to know the ways to improve customer experience and customer relations in this area. According to Esparza, “companies that take advantage of the metaverse to boost brand value, greater share of the wallet, acquisition, customer satisfaction and retention will be generating user enthusiasm that will directly lead to additional revenue and profitable loyalty .”
Below we detail a series of keys to customer loyalty in the metaverse:
1. The concept of omnichannel goes much further
One of the goals is to blur the line between the physical and the real . Users can already make purchases and manage transactions from any device and at any time, but now the possibilities for interaction are much greater.
The purchasing process is undergoing a qualitative leap thanks to 3D and virtual reality . connection will expand and, at the same time, become one. Technological innovation and creativity are necessary for brands to be able to exploit this aspect.
2. The new "metaversian" user
Hyperpersonalization goes much further with metaverses. To understand users' interests and needs, qatar number data companies must focus on technology and data .
“Brands have long understood the importance of being more than just a product for their customers and have seen the importance of the attention economy: offering entertainment, linking your brand name with a leisure experience, providing so much brand value that the customer comes to you, instead of you going looking for them,” says Esparza.
3. Rewards, exclusivity and loyalty rewards
Metaverses offer exclusive experiences that cannot be found in real life, or not in the same way. This is a key element to boost loyalty rewards and prizes that will serve to generate engagement and community with customers. Customizing branded objects or offering tickets to cyber events can be an option.
4. Go out and draw up a strategy
There is still time before consumers and businesses have the technology to make metaverses routine. So now is the time to take advantage of this gap, before it starts to roll and it becomes harder to keep up with the flow.