Personalization: the main ally in credit management
Posted: Mon Jan 06, 2025 9:25 am
Design targeted and tailored communications, in all Customer Service processes and even more so in soft collection ones . Cold and distant communications, in fact, can be difficult to understand, excessively spiteful. Counterproductive, ultimately.
Try to anticipate unpaid bills , through predictive analysis systems based precisely on data collection. And therefore try to prevent them, closely monitoring slippery touchpoints, with tailored communications .
All this, moreover, in a perfectly automated way . Without the need to invest time, money, personnel in long and often annoying manual operations. Finally, it remains to aim towards the last frontier of the data revolution: personalization .
Transforming data analysis into closer communication with customers. This is the pakistan whatsapp resource secret to improving soft collection and, moreover, to predicting and preventing bad debts. In this sense, the last frontier is that of personalization . In concrete terms: it is about starting from the data collected in your CRM systems . First-party data that concerns individual customers (but that can be cross-referenced with other types of information).
And based on this information, restructure and update all your communication lines , to move from a one-to-many perspective to a one-to-one perspective. The perspective of personalization, precisely.
It may seem like a very tall mountain to climb. But if you rely on specialized companies like Doxee, everything happens automatically , with strategies designed based on your goals and needs. Two examples:
Doxee Pvideo : personalized and interactive videos, built on the basis of the characteristics of individual recipients .They are the perfect tool to improve the dialogue between company and customer: in this case, in fact, personalization is integrated with the video media, by far the most effective among digital media.Very important: calls to action relating to the management of unpaid bills can be inserted into the videos; which can thus be resolved in just a few clicks.
Doxee Pweb : personalized micro-sites, designed based on the characteristics of the individual users to whom they are addressed . Atrue revolution in the digital Customer Journey , with various implementation possibilities… and among these, again, that of digital, direct and smart payments.
What is drawn, embracing this new perspective, is a virtuous circle. Thanks to the valorization of data, debt collection is improved and , at the same time, also communication and the relationship with one's customers .
Try to anticipate unpaid bills , through predictive analysis systems based precisely on data collection. And therefore try to prevent them, closely monitoring slippery touchpoints, with tailored communications .
All this, moreover, in a perfectly automated way . Without the need to invest time, money, personnel in long and often annoying manual operations. Finally, it remains to aim towards the last frontier of the data revolution: personalization .
Transforming data analysis into closer communication with customers. This is the pakistan whatsapp resource secret to improving soft collection and, moreover, to predicting and preventing bad debts. In this sense, the last frontier is that of personalization . In concrete terms: it is about starting from the data collected in your CRM systems . First-party data that concerns individual customers (but that can be cross-referenced with other types of information).
And based on this information, restructure and update all your communication lines , to move from a one-to-many perspective to a one-to-one perspective. The perspective of personalization, precisely.
It may seem like a very tall mountain to climb. But if you rely on specialized companies like Doxee, everything happens automatically , with strategies designed based on your goals and needs. Two examples:
Doxee Pvideo : personalized and interactive videos, built on the basis of the characteristics of individual recipients .They are the perfect tool to improve the dialogue between company and customer: in this case, in fact, personalization is integrated with the video media, by far the most effective among digital media.Very important: calls to action relating to the management of unpaid bills can be inserted into the videos; which can thus be resolved in just a few clicks.
Doxee Pweb : personalized micro-sites, designed based on the characteristics of the individual users to whom they are addressed . Atrue revolution in the digital Customer Journey , with various implementation possibilities… and among these, again, that of digital, direct and smart payments.
What is drawn, embracing this new perspective, is a virtuous circle. Thanks to the valorization of data, debt collection is improved and , at the same time, also communication and the relationship with one's customers .