GDO Success Stories #2: The Digital Flyer, the Engine of Transformation
Posted: Mon Jan 06, 2025 9:52 am
And the forecasts, as confirmed by Roberto Liscia , president of Netcomm, are even more promising: “E-commerce is destined to consolidate over time also for consumer goods, so much so that we expect growth between 10 and 15% by the end of 2022” . To exploit a trend that is already so consolidated, a further effort is needed in the design of the virtual store, which bahrain whatsapp resource can no longer be conceived (if it ever was) as a simple digital replica, open 24 hours a day, of the physical store. If one of the strengths of e-commerce is undoubtedly the availability of products at any time, the real objective must be to create an experience whose perceived quality justifies the change of even very deep-rooted habits .
The technological tools made available to consumers by GDO players (social platforms, websites, apps, interactive content) will have to be increasingly faster and more intuitive, easy to navigate and responsive, developed immediately according to a mobile first logic . Native web features can help differentiate the proposal, simplifying and enriching the ways of use with features, for a purchasing path that is always fluid and immediate, dynamic and engaging. And hyper-personalized .
DDC - E-commerce yesterday, today and tomorrow
From the report presented by Nielsen during the event “Digital at the service of Drive To Store: strategies and success stories” it emerged that the real driver of transformation of mass consumption is the digitalization of promotions , or the shift of investments towards digital drive-to-store solutions, which use the smartphone to (re)bring consumers, increasingly connected, back to physical stores.
The technological tools made available to consumers by GDO players (social platforms, websites, apps, interactive content) will have to be increasingly faster and more intuitive, easy to navigate and responsive, developed immediately according to a mobile first logic . Native web features can help differentiate the proposal, simplifying and enriching the ways of use with features, for a purchasing path that is always fluid and immediate, dynamic and engaging. And hyper-personalized .
DDC - E-commerce yesterday, today and tomorrow
From the report presented by Nielsen during the event “Digital at the service of Drive To Store: strategies and success stories” it emerged that the real driver of transformation of mass consumption is the digitalization of promotions , or the shift of investments towards digital drive-to-store solutions, which use the smartphone to (re)bring consumers, increasingly connected, back to physical stores.