Optimize the experience of automated email campaigns with new features:
Posted: Tue Jan 07, 2025 3:32 am
Did you know that you can now take email campaign personalization to the next level by using AB Split and Jump to Trigger features in automated flows?
To communicate effectively with subscribers, simply sending a newsletter is no longer enough. According to studies, the most effective strategies for email marketing campaigns are: segmentation, personalization and automation. You can do all of this using the NewsMAN platform.
Personalized Email Marketing on Autopilot
Automated email marketing based on subscriber uganda telegram actions is a #musthave in 2024. But the key is not just to automate, but to personalize beyond just using the subscriber’s first name. Personalization at a strategic level means having relevant content for each subscriber. More specifically, the entire email content or as much of it as possible.
And what better way to do that than by testing and optimizing the content of your email campaigns? To help you out, we’ve added two new features that can be used in email marketing automations : AB Split and Jump to Trigger.
Let’s take a look at what each of them can do and how you can use them in your automation workflow.
AB Split in the logical diagram of email automations
The automation logic of NewsMAN email marketing platform has just been enhanced with new smart features.
One of the smart features is AB Split, which helps you split subscribers into two percentages of your choice (e.g. 50% – 50%, 30% – 70%, etc.) and perform various actions such as: sending an email, adding or removing tags, adding to list or segment and the list goes on.
To use it, go to Automations > Create Automation or the Automation Gallery. Create or select a predefined email automation, add a wait time and then either add more conditions and actions or you can directly insert the AB Split as in the image below:
AB Split in Email Automation
AB-split-automation-flow
Let’s take a look at some examples of automations where AB Split can be used. We can even start with the most well-known and widely used type of automation: the welcome email .
Automating Welcome Emails with AB Split
email-welcome-ab-split
We notice in the image above that we have divided the subscribers into two areas, A and B, in equal percentages of 50%. Half will receive an email and the other half will receive another type of email. The titles and content can vary.
We will let it run for a few hours or 1-2 days, after which we will return to the automation to see the statistics: openings, clicks and orders (if Remarketing is installed).
Once we have seen which email has performed best, we can change the percentage of that email to 100%.
Let's take another example, equally well-known. Automated email flow for abandoned cart .
Abandoned Cart Email Automation with AB Split
automation-emails-abandoned-cart-AB-Split
There is no e-commerce business that does not have abandoned carts. And since we know the most common reasons for cart abandonment, but we can't put everything in the same email, it's good to analyze which ones perform best.
The most common reasons are price and shipping costs. So, in the image above, we divided the subscribers into two categories and configured some to receive an email with a discount and the others an email with a free shipping offer. As in the previous example, in the end, we will choose the email variant with the best results.
Tip for flow optimization : In automation, you can also set the condition: "the sum of products in the cart". This gives you the possibility to offer different discounts and promotions depending on the amount in the cart.
Let's also talk about the second newly released feature in automations: Jump to Trigger.
Jump to Trigger in Email Automation Flow
To optimize the experience in the email automation flow, we have launched a new feature: Jump to Trigger. With its help, you can jump from one part of the logic diagram to another.
For example, on zone A, you set a customer tag based on purchase, and on zone B, you set up a series of emails that lead to a conversion. If after two emails from zone B, the order is completed, then you can set up the transition from B directly to A.
Click-based automation in newsletter with Jump to Trigger
Automation-click-newsletter-jump-to-trigger
You can configure everything in whatever flow you create in the Automations section. You select the desired automation, add the waiting time, the condition, then put actions on each area, the example of adding a tag, sending an email, etc.
Then, on the area where you send multiple emails for the purchase to be completed, if the number of orders is greater than 1, on the YES area, you can set Action > Special > Jump to Trigger X.
Use the new features of email marketing automation
The new AB Split and Jump to Trigger features in your email marketing automations allow you to better segment your subscribers, personalize campaign content in a relevant way, and optimize your automation experience. The result? Better communication with subscribers and customers respectively, and a more relevant shopping experience for them.
Use the new automation features now.
Click the button below to access your NewsMAN account:
Use the new AB Split and Jump to Trigger functions
We invite you to write to us at the following address: info@newsman.fr .
Please use the live chat and we will intervene to help you quickly.
To communicate effectively with subscribers, simply sending a newsletter is no longer enough. According to studies, the most effective strategies for email marketing campaigns are: segmentation, personalization and automation. You can do all of this using the NewsMAN platform.
Personalized Email Marketing on Autopilot
Automated email marketing based on subscriber uganda telegram actions is a #musthave in 2024. But the key is not just to automate, but to personalize beyond just using the subscriber’s first name. Personalization at a strategic level means having relevant content for each subscriber. More specifically, the entire email content or as much of it as possible.
And what better way to do that than by testing and optimizing the content of your email campaigns? To help you out, we’ve added two new features that can be used in email marketing automations : AB Split and Jump to Trigger.
Let’s take a look at what each of them can do and how you can use them in your automation workflow.
AB Split in the logical diagram of email automations
The automation logic of NewsMAN email marketing platform has just been enhanced with new smart features.
One of the smart features is AB Split, which helps you split subscribers into two percentages of your choice (e.g. 50% – 50%, 30% – 70%, etc.) and perform various actions such as: sending an email, adding or removing tags, adding to list or segment and the list goes on.
To use it, go to Automations > Create Automation or the Automation Gallery. Create or select a predefined email automation, add a wait time and then either add more conditions and actions or you can directly insert the AB Split as in the image below:
AB Split in Email Automation
AB-split-automation-flow
Let’s take a look at some examples of automations where AB Split can be used. We can even start with the most well-known and widely used type of automation: the welcome email .
Automating Welcome Emails with AB Split
email-welcome-ab-split
We notice in the image above that we have divided the subscribers into two areas, A and B, in equal percentages of 50%. Half will receive an email and the other half will receive another type of email. The titles and content can vary.
We will let it run for a few hours or 1-2 days, after which we will return to the automation to see the statistics: openings, clicks and orders (if Remarketing is installed).
Once we have seen which email has performed best, we can change the percentage of that email to 100%.
Let's take another example, equally well-known. Automated email flow for abandoned cart .
Abandoned Cart Email Automation with AB Split
automation-emails-abandoned-cart-AB-Split
There is no e-commerce business that does not have abandoned carts. And since we know the most common reasons for cart abandonment, but we can't put everything in the same email, it's good to analyze which ones perform best.
The most common reasons are price and shipping costs. So, in the image above, we divided the subscribers into two categories and configured some to receive an email with a discount and the others an email with a free shipping offer. As in the previous example, in the end, we will choose the email variant with the best results.
Tip for flow optimization : In automation, you can also set the condition: "the sum of products in the cart". This gives you the possibility to offer different discounts and promotions depending on the amount in the cart.
Let's also talk about the second newly released feature in automations: Jump to Trigger.
Jump to Trigger in Email Automation Flow
To optimize the experience in the email automation flow, we have launched a new feature: Jump to Trigger. With its help, you can jump from one part of the logic diagram to another.
For example, on zone A, you set a customer tag based on purchase, and on zone B, you set up a series of emails that lead to a conversion. If after two emails from zone B, the order is completed, then you can set up the transition from B directly to A.
Click-based automation in newsletter with Jump to Trigger
Automation-click-newsletter-jump-to-trigger
You can configure everything in whatever flow you create in the Automations section. You select the desired automation, add the waiting time, the condition, then put actions on each area, the example of adding a tag, sending an email, etc.
Then, on the area where you send multiple emails for the purchase to be completed, if the number of orders is greater than 1, on the YES area, you can set Action > Special > Jump to Trigger X.
Use the new features of email marketing automation
The new AB Split and Jump to Trigger features in your email marketing automations allow you to better segment your subscribers, personalize campaign content in a relevant way, and optimize your automation experience. The result? Better communication with subscribers and customers respectively, and a more relevant shopping experience for them.
Use the new automation features now.
Click the button below to access your NewsMAN account:
Use the new AB Split and Jump to Trigger functions
We invite you to write to us at the following address: info@newsman.fr .
Please use the live chat and we will intervene to help you quickly.