The metaverse is highly sought after by brands, and one of those that has firmly bet on this virtual universe has undoubtedly been Wendy’s . The fast food restaurant chain has announced the arrival of Wendyverse .
In this way, the company joins the creators of Horizon Worlds , by Meta , to offer new 3D and denmark number data virtual experiences to its customers, in order to complement what they can experience in the stores.
According to the company, the Wendyverse "is more than just a virtual restaurant." In this first phase, fans of the brand who have a Meta Quest 2 can venture into this world that has several sections.
On the one hand, there is the Wendyverse Town Square Central . This establishment, much loved and well known among its customers, has been replicated in this virtual territory. Players can move around the space, meet up with their friends “and prepare for a mouth-watering adventure.”
On the other hand, there is the Wendyverse Partnership Plaza . At this point, players can head to The Buck BiscuitDome, where they can storm the court. This experience can be accessed from the website itself , as long as we have an Oculus. In any case, on the website we are offered the possibility of ordering food at home or purchasing one of these glasses.
“For years we’ve met our fans in unexpected ways and places with our unique approach to social media, gaming and engagement,” said Carl Loredo , Chief Marketing Officer, The Wendy’s Company. “We’re thrilled to take this to the next level by launching the Wendyverse in Meta’s Horizon Worlds and bringing a whole new dimension of access to our fans ,” he added.
Launched in 2021, Horizon Worlds is a free social experience that allows people to explore, play and connect through immersive virtual reality . These types of games have become a place to socialize and spend evenings with friends, so brands are increasingly paying attention. Wendy's, in particular, has been one of those that has carried out the most related actions, b