A new study released today by next-generation CDP (Customer Data Platform) Zeotap reveals that 99% of marketers will have successfully implemented a single customer view in their organisations by the end of 2022, unifying customers’ digital identity and presence across channels and unlocking their true value. In addition, as a result of the adoption of machine learning, data-driven marketing practices are expected to grow rapidly next year before third-party cookies are phased out in 2023.
The study carried out by Zeotap, which has been captured in the research work The egypt number data Data Secrets of Successful Marketers , is based on surveys of more than 500 executives on the achievement of their objectives for 2021. As well as on questions about the approach of their data-driven strategy.
, unifying multiple data sources to create a single view of the customer remains a challenge. Of the 20% who currently lack such a unified record, 99% will have achieved this by the end of 2022. Rapid growth, the study says, is driven in part by Google's elimination of third-party cookies in 2023. As the removal of this key pillar for campaign personalization has meant that brands are quickly compensating with a solid first-party data strategy based on a single view of the customer.