Marketing built on solid foundations: Real Time analytics

[nurmohammadkhan]

The pursuit of a “new normal” – which must be continually renegotiated in light of rapidly changing consumer habits – has made a typical feature of Real Time Marketing even more evident: its ability to adapt, in real time, to an evolving context .

Real Time Marketing, precisely because it draws on the knowledge produced by data analysis, allows brands to instantly connect with customers . Let's try to delve deeper.



Infographic - Inbound Marketing: How to Find Customers in the Age of Digital Revolution



On the one hand, the time that customers are willing to spend communicating with afghanistan whatsapp resource brands is increasingly limited: the trend, which has been underway for years now, is towards an unstoppable lowering of the average attention span . On the other hand, consumers now expect personalized, fluid and multi-channel interactions from companies , along the lines of what they experience every day with Netflix's "recommended for you", Amazon's "dynamic recommendations" or Spotify's "wrapped" function.

For marketing experts, the challenge is to monitor different channels , using them synergistically to intercept elusive and disenchanted consumers and convince them to establish a relationship of trust.

Thanks to a series of highly innovative technologies – including artificial intelligence, the Internet of Things and cloud computing – today more than ever brands can connect with their audiences at a speed and precision that were unthinkable until a few years ago.