The acquisition of PlayOn Content will improve the profitability of the audiovisual inventory, as it will use Tappx's contextual monetization technology. On the other hand, the operation will contribute to the expansion of the video content platform in European markets such as Spain, Portugal or the United Kingdom , as well as in Latin America. And in terms of business operations, both companies will combine their resources for sustainable growth and will share knowledge on current and future products. It is also worth noting that Tappx and PlayOn Content collaborated for the first time earlier this year with the launch of Contextualize-It powered by Tappx; a tool designed to analyze audiovisual content and the supply of contextualized advertising.
a video player with innovative solutions that is fully compatible with saudi arabia number data Tappx technology and with which publishers have access to more audiovisual content,» says Daniel Reina , CEO of Tappx. «By combining PlayOn Content's content player with Tappx's monetization and contextualization solutions, we can provide much more value to publishers by allowing them to make a significant qualitative leap in their video content generation and monetization strategy.»
For his part, Jordi Sabat , founder and CEO of PlayOn Content, states that: "In a volatile situation like the current one, becoming part of a group like Tappx, with notable synergies both in business model and in the development of new products, was a necessity and also a challenge, since to grow you have to know how to be part of something bigger and be able to learn, always from humility."