By integrating Platform161’s buying platform with LiveRamp,
Posted: Tue Jan 07, 2025 5:36 am
Platform161 (now part of Verve Group ), a leading Demand Side Platform (DSP) , today announced its integration with LiveRamp , a leading data connectivity platform, in the UK, France, Germany, the Netherlands, Belgium, Spain, Italy, Romania and Poland. The partnership will provide a solution to the disappearance of third-party cookies and the restricted use of Apple’s Identifier for Advertisers (IDFA), enabling advertisers access to addressable inventory and greater audience awareness in cookie-free environments.
advertisers across the EU can bid on addressable inventory across all channels , including mobile apps, mobile web, and desktop. This will enable advertisers to reach their audiences in authenticated, consent-based environments , prioritizing privacy, without the use of cookies or directly identifiable information. Brands running campaigns with Platform161 will be able to continue to activate their first-party data across the web to deliver more relevant and engaging ads to their target audiences with greater accuracy, reach, and measurement.
The integration with LiveRamp is part of Verve Group and Platform161’s overall commitment t jordan number data adopting a targeting solution that puts consumer privacy at the forefront . Verve Group also recently announced the launch of its new product ATOM (or Anonymized Targeting on Mobile), a pioneering solution for iOS that allows audiences to be targeted without using IDFAs.
“This integration with LiveRamp will provide our buyers with greater user addressability and a transparent measurement mechanism in a cookieless world,” said Marco Kloots , Founder and CEO of Platform161. “LiveRamp has always been a trusted partner for us and we look forward to expanding our partnership to deliver consent and identity-based solutions for an open Internet.”
“Consumer privacy is at the heart of the advertising products and solutions we offer advertisers and publishers. LiveRamp aligns with our privacy-first vision as user choice sets the basis for consent and can be managed in an agile and transparent manner,” said Jonut Ciobotaru , Chief Product Officer at Verve Group. “Their solution offers a more explicit alternative to
cookies that advertisers can leverage to personalize their messaging toward existing audiences and ensure continued reach in a post-cookie advertising ecosystem.”
“While Google has granted an extension on third-party cookies , our partnership with Platform161 is proof that we are continuing to move full steam ahead with industry leaders to address cookie expiration and enable marketers to leverage people-based identifiers,” said Tim Geenen , General Manager, Addressability, Europe. “Marketers have seen significant improvements over third-party cookies when using our solution, so we are delighted that Platform161 has chosen our platform to deliver better value to marketers while providing better protection to end users.”
advertisers across the EU can bid on addressable inventory across all channels , including mobile apps, mobile web, and desktop. This will enable advertisers to reach their audiences in authenticated, consent-based environments , prioritizing privacy, without the use of cookies or directly identifiable information. Brands running campaigns with Platform161 will be able to continue to activate their first-party data across the web to deliver more relevant and engaging ads to their target audiences with greater accuracy, reach, and measurement.
The integration with LiveRamp is part of Verve Group and Platform161’s overall commitment t jordan number data adopting a targeting solution that puts consumer privacy at the forefront . Verve Group also recently announced the launch of its new product ATOM (or Anonymized Targeting on Mobile), a pioneering solution for iOS that allows audiences to be targeted without using IDFAs.
“This integration with LiveRamp will provide our buyers with greater user addressability and a transparent measurement mechanism in a cookieless world,” said Marco Kloots , Founder and CEO of Platform161. “LiveRamp has always been a trusted partner for us and we look forward to expanding our partnership to deliver consent and identity-based solutions for an open Internet.”
“Consumer privacy is at the heart of the advertising products and solutions we offer advertisers and publishers. LiveRamp aligns with our privacy-first vision as user choice sets the basis for consent and can be managed in an agile and transparent manner,” said Jonut Ciobotaru , Chief Product Officer at Verve Group. “Their solution offers a more explicit alternative to
cookies that advertisers can leverage to personalize their messaging toward existing audiences and ensure continued reach in a post-cookie advertising ecosystem.”
“While Google has granted an extension on third-party cookies , our partnership with Platform161 is proof that we are continuing to move full steam ahead with industry leaders to address cookie expiration and enable marketers to leverage people-based identifiers,” said Tim Geenen , General Manager, Addressability, Europe. “Marketers have seen significant improvements over third-party cookies when using our solution, so we are delighted that Platform161 has chosen our platform to deliver better value to marketers while providing better protection to end users.”