There has been a lot of buzz around NFTs in recent months , even though many people still don't know what they are. The name stands for "non-fungible token", which we could translate as a non-fungible asset . This, in turn, implies that it is an item that is unique , that cannot be modified, exchanged or duplicated.
They can be anything from a piece of music to a drawing or even a tweet. One important detail to note is that, no matter how much you pay, you will never get it in physical format.
To understand why brands are diving headfirst into the NFT pool, we are going to list a series of examples in which this commitment becomes clearer.
1. McDonald's
In April of this year, McDonald's decided to join the non-fungible token bubble with its own collection . It did so within the framework of a campaign developed by the agency DDB France , in which four unique digital pieces were created.
The protagonists of these images were the most iconic products from the fast food restaurant's menu, such as the Big Mac, French fries, McNuggets and the Sundae.
2. Coca-Cola
Coca-Cola has partnered with 3D creators Tafi to host an auction of virtual boxes as NFTs. israel number data In it, the beverage company recreates one of its iconic vending machines.
The box was launched to celebrate International Friendship Day on July 30. It is a box that, when opened, reveals items such as a futuristic vest, for example. All proceeds will be donated to Special Olympics International, a Coca-Cola partner for more than 50 years.
3. Givenchy Parfums
To mark Pride Month 2021, Givenchy Parfums launched an NFT in partnership with gallery owner and LGBTQIA+ activist Amar Singh . Together with artists Rewind Collective, they created a digital artwork that was sold to benefit the Le MAG Jeunes organisation.
The 1,952 copies sold out in two seconds on the digital collectibles sales platform Veve.
4. Team GB
To coincide with the Tokyo Olympics, Team GB has embraced NFTs as a way for fans to get their hands on collectibles and support their athletes.
The organisation aims to offer people an alternative way to connect with the team without actually being there. A portion of the proceeds will go directly to the British Olympic Association.
Custom creations have included experiential offerings, pin badges, wall paintings and five gold medal moments, each authenticated with a unique cryptographic key.