Although it differs from traditional advertising,

[nurmohammadkhan]

the means through which branded content is spread are the same: TV, web, radio, paper formats. Creating branded content means advertising through content that responds to a brand's strong need for engagement and storytelling .

There is therefore a transition from simple, exclusively commercial product advertising to the promotion of a cultural value of the brand through various forms of entertainment.

Branded content refers more broadly to the concept of branded albania phone data entertainment , so much so that they are often interchanged. Branded entertainment is the result of the convergence of advertising and entertainment that incorporates the brand message in a specific context. Branded entertainment content often does not include explicit references to the brand, but refers to a broader context and the values ​​associated with it.

It is now established that the explicit insertion of a brand ( overt product placement ) within entertainment content has negative effects on viewers (and potential consumers), who perceive it as too forced and obvious. On the contrary, a more subtle and implicit product placement can generate positive behaviors on the part of viewers.