The key points: the right causes, the right people, the right voice

[nurmohammadkhan]

Let's start with the "just causes" .

The sports sector is a sector capable of mobilizing enormous amounts of money, in all parts of the world, but it has another great wealth: it is capable of mobilizing people , enormous quantities of people, even very different from each other, and of doing so in depth.

The players (and the term, in this case, is not accidental) of the sector argentina phone data know this well and know that it is essential to connect with their audience even outside the narrow sphere of their business, or business in general . In this sense, social networks are a truly ideal tool. It is also about creating a world of "shared values" , between the brand and its "fans". This can be done in many ways, but one of the best is to support causes, social, humanitarian, environmental. Causes that are in line with the mission and vision of the company.

The most immediate examples, in this regard, are found by analyzing the actions of great sports figures (men and women who are comparable, in all respects, to real "companies"). Think of the swimmer Michael Phelps, with his The Michael Phelps Foundation, which seeks to raise awareness of the importance of a healthy lifestyle (michaelphelpsfoundation.org); the Brazilian soccer player Neymar, who has committed himself to the fight against Ebola and for drinking water in Brazil (washfunders.org); or the tennis player Serena Williams engaged in the fight for gender equality or against discrimination (looktothestars.org).