Visitors who land on the first page of a multi-page site are most often looking for an opportunity to get more information about the company and its products. Direct sales on the main page are rare - for this, there are special pages and product cards, which we will discuss further.
Home page of the site
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Soft CTAs are more common on the venezuela phone data main page of a website. These may be offers to participate in contests where the company's products are raffled off, or to subscribe to a newsletter. Such CTAs are usually presented in the form of forms for collecting data, and next to them, they indicate what gift the participant will receive for this.
The form is usually located on the screen - at the top or bottom, or in the first blocks of the page, remaining visible when scrolling. Another common option is calls to subscribe to social networks.
In addition, for visitors familiar with the products, the main page may feature clickable banners with promotions and discounts. They are often placed in the first block of the screen to attract attention.
Category Page
Category pages allow you to compare products, evaluating their characteristics and prices. It is advisable to place CTAs with promotions and discounts here. The buttons “Purchase product”, “Subscribe to discounts” or “Promotional products” will always stimulate interest.
Product card
Online stores usually have "Add to cart" or "Buy" buttons. Additionally, there may be a CTA offering to receive a notification about a price reduction on a product. This will allow the buyer to react quickly during sales.
For out-of-stock items, it's worth adding a "Be the first to know when it's back in stock" button so the store can collect contacts and retain potential buyers. You can also set a promotion timer if the item is on a temporary offer or has a limited quantity. This encourages faster purchasing decisions.
Blog article
When reading articles, users are looking for information, not direct offers to buy. In such cases, it is better to use unobtrusive CTAs or soft calls for further interaction.
Landing
A landing page is a page designed to lead the user to a specific target action. If the page is long and takes up more than three screens, there will be several call-to-action buttons. The most common options are purchasing a product or asking to leave contact information. You can also find creative wording, such as: “Start your journey in digital.”
Landing
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Landing pages often combine both soft and hard CTAs. The purchase button and the offer to subscribe to the newsletter can be located next to each other. In some cases, instead of several CTAs, they use sticky bars that are located at the top