Digital then translates into increasingly refined, targeted and tailor-made marketing ,
Posted: Sun Jan 12, 2025 5:20 am
Digital Transformation in the pharmaceutical sector translates into a radical revision of production processes, commercial processes and those relating to distribution mechanisms , but also into a new relationship with consumers .
In short, it is a revolution that is changing the face of the entire sector and that is triggered – ultimately – by something very simple: the enormous quantity of data (the so-called “Big Data”, precisely) that digital makes available. But not only that: it is always through digital, in fact, that these data can be interpreted and made operational.
Talking about digital in the pharmaceutical industry means talking about bahamas phone data increasingly automated workflows and production , thanks to the processes of what is often called “industry 4.0”, but also about new methods for recruiting patients for clinical trials .
but also into a closer relationship with individuals , with the possibility of leading them “by the hand” through what is now defined as a “ health journey ”. Digital then means predictive analysis based on data collection , but also prevention that starts from increasingly advanced health-care systems.
In short, it is a revolution that is changing the face of the entire sector and that is triggered – ultimately – by something very simple: the enormous quantity of data (the so-called “Big Data”, precisely) that digital makes available. But not only that: it is always through digital, in fact, that these data can be interpreted and made operational.
Talking about digital in the pharmaceutical industry means talking about bahamas phone data increasingly automated workflows and production , thanks to the processes of what is often called “industry 4.0”, but also about new methods for recruiting patients for clinical trials .
but also into a closer relationship with individuals , with the possibility of leading them “by the hand” through what is now defined as a “ health journey ”. Digital then means predictive analysis based on data collection , but also prevention that starts from increasingly advanced health-care systems.