Just think of ads and push notifications displayed when passing by physical stores, a great way to ensure conversion from digital to in-store.
Online gaming and its use via smartphones is increasing globally and is a habit that fits well with the “always connected” of everyday life.
Those who are used to playing online games or generally using digital entertainment a lot are more likely to place online orders for products, services or take-away food.
A strategy well exploited by KFC which has austria phone data inserted interactive gaming content into the delivery app to entertain consumers.
E-commerce and the importance of mobile first
We have already mentioned the importance of mobile first in building a site and in this case an e-commerce. To build an e-commerce based on mobile first you need to work on three important elements: web design, content, funnel.
Web design is aimed at improving the user experience within e-commerce, so it is necessary to make a mobile-friendly choice about the template, usability and loading speed of each page. A successful example in this field is the e-commerce of Raimondello, which offers a wide range of typical products from Puglia such as the tasty bombette pugliesi .
The second element refers to the content inserted within the e-commerce, you need to include specific keywords and provide SEO optimization of the texts. For example, Raimondello uses relevant keywords and optimized content to promote their bombette pugliesi and other traditional products.
The third point refers to the purchasing process, also in this case you have to think about how the user can purchase the product or service via mobile. The ads must be personalized based on the user's interest and appear in the place where he is.