Step 2: Attracting Cold Clients
Posted: Sun Jan 12, 2025 6:05 am
After creating the target audience profile, establish the first contact. The most important thing at this stage is to attract the attention of potential clients and show them the product. The goal is to make maximum traffic and get a large number of target consumers at the output.
Stage 2: Attracting Cold Clients
Source: shutterstock.com
On the Internet, this is mainly achieved through contextual advertising and SMM. In offline marketing, cold calls, outdoor advertising, leaflet distribution and promotions are often used to increase contacts.
Step 3: Generating Interest
The next step is to convert “cold” clients kazakhstan phone data into “warm” ones. In other words, to interest them. The goal of this stage is to get contacts and establish communication. At this stage, there may be quick sales, but don’t count on it.
Step 4: Handling Objections
This is where most customers have objections. They are interested in the product itself, but they are not yet sure whether it is worth buying from you.
There are different ways to work with objections. For example, passively, when the client himself comes to the conclusion that his fears are in vain, without the help of a manager. A landing page will help with this - a one-page site that tells about the advantages of the product and its benefits for the buyer. There must be a section here - "Frequently Asked Questions" ("FAQ" or similar), to dispel the doubts of the most distrustful visitors.
You can work with objections on other platforms as well - in social networks, blogs, newsletters. Universal rule: competently present the USP of the product and convince the buyer that your offer is the best.
Step 5: Closing the Deal
The customer is ready to buy the product. But even here the deal can be disrupted. For example, because the buyer did not understand the payment and delivery or forgot about the products in the basket.
In such situations, contextual advertising uses retargeting: a banner that “catches” website visitors on other sites. The abandoned cart function in CRM can also help. This system looks for visitors who have not completed their purchase. Then it sends them automatic messages, such as reminders and special offers.
Step 6: Post-service
A sale does not end with the deal. The main goal is to turn one-time customers into regular ones. Build loyalty in various ways. Pay attention to the quality of the product, provide technical support, answer questions, and do not ignore complaints. You can launch newsletters about new products, conduct surveys, organize promotions and contests.
Stage 2: Attracting Cold Clients
Source: shutterstock.com
On the Internet, this is mainly achieved through contextual advertising and SMM. In offline marketing, cold calls, outdoor advertising, leaflet distribution and promotions are often used to increase contacts.
Step 3: Generating Interest
The next step is to convert “cold” clients kazakhstan phone data into “warm” ones. In other words, to interest them. The goal of this stage is to get contacts and establish communication. At this stage, there may be quick sales, but don’t count on it.
Step 4: Handling Objections
This is where most customers have objections. They are interested in the product itself, but they are not yet sure whether it is worth buying from you.
There are different ways to work with objections. For example, passively, when the client himself comes to the conclusion that his fears are in vain, without the help of a manager. A landing page will help with this - a one-page site that tells about the advantages of the product and its benefits for the buyer. There must be a section here - "Frequently Asked Questions" ("FAQ" or similar), to dispel the doubts of the most distrustful visitors.
You can work with objections on other platforms as well - in social networks, blogs, newsletters. Universal rule: competently present the USP of the product and convince the buyer that your offer is the best.
Step 5: Closing the Deal
The customer is ready to buy the product. But even here the deal can be disrupted. For example, because the buyer did not understand the payment and delivery or forgot about the products in the basket.
In such situations, contextual advertising uses retargeting: a banner that “catches” website visitors on other sites. The abandoned cart function in CRM can also help. This system looks for visitors who have not completed their purchase. Then it sends them automatic messages, such as reminders and special offers.
Step 6: Post-service
A sale does not end with the deal. The main goal is to turn one-time customers into regular ones. Build loyalty in various ways. Pay attention to the quality of the product, provide technical support, answer questions, and do not ignore complaints. You can launch newsletters about new products, conduct surveys, organize promotions and contests.