Website Ranking Factors
Posted: Sun Jan 12, 2025 6:54 am
When entering a query into the Yandex search bar, the system provides the user with many pages containing keywords in whole or in part. The number of sites in the search results is so large that their full review is unrealistic. The main task of search engines is to place the most useful, informative and high-quality resources in the first positions of the results so that they correspond to the search query as much as possible.
This sorting of sites is called ranking, and the parameters by which the search engine evaluates resources for compliance with quality requirements are ranking factors. To promote a site in search engines, the resource must comply with these factors. In this article, we will tell you what ranking factors exist.
What are the ranking factors?
Behavioral
These parameters indicate the user's behavior moj database on the site and the level of his satisfaction with the interaction with it. There are many behavioral ranking factors, but search engines do not disclose the specific criteria that they take into account when evaluating resources.
CTR is the clickability of a website in search results. A shortened description of the page under the link should attract the user's attention and make it clear that the resource has useful and informative information in response to the request.
Bounce rate and bounce rate. If a user views a page and returns to the search or closes the tab, this indicates that the site partially or completely does not meet the visitor's needs.
Website traffic and traffic channels. For search engines, the sources of unique visits are important: mailings, advertising, social networks, direct transitions.
Direct transitions. If the user got to the site through browser bookmarks or entered the address himself, the algorithms consider the resource as a useful source of information.
Site actions are the number of pages, buttons clicked, forms filled out, sections viewed, and the total time spent on the site.
Page depth is the number of pages visited by a user in one session.
Repeated transitions. If a visitor repeatedly goes to a site through various requests, this indicates trust in the resource and the information contained on it.
Text
These parameters reflect the quality of the content. Search engine algorithms analyze how interesting and useful the information on the resource is for users.
Relevance: The content on the page matches the search query.
Quality of metadata. The h1 and title contain keywords and the main meaning of the page.
Uniqueness. The text is unique and citation is not the main component of the material.
Literacy. There are no errors in the material.
Structuring. The text contains lists, tables, headings.
Semantics: Key words or phrases must match the search query.
Relevance and updates. Algorithms more often raise new content in the search results.
Expertise. The articles contain quotes from authoritative experts with sources and authors indicated, which confirms the value and usefulness of the information for the reader.
Commercial
These parameters reflect the convenience of placing an order or receiving services on the site. They play a particularly important role in the process of promoting online stores. The presence of commercial elements affects not only the position in search results, but also the financial success of the company. If the user can easily find information about prices, delivery conditions and make a purchase, the higher the sales volumes will be.
Range of products. The search engine tries to satisfy the needs of users as fully as possible. Therefore, the greater the variety of products or services presented on the site, the higher its position in the search results.
Availability of goods and prices. Algorithms give more weight to resources where all or most of the goods are in stock, and price and currency information is presented openly.
Navigation. To achieve a high ranking in search results, it is important to have a structured catalog, clearly defined sections, a search system and filters.
Availability of reviews. It is appreciated to have reviews of products on their pages and comments about the company on the main page.
Brand information. The website must provide information about the company, the addresses of the main office and branches, contact phone numbers, mail, and links to official pages on social networks.
Delivery terms. Place all the options for receiving the goods by the buyer on a separate page. The more delivery methods (pickup, courier delivery, transport company) and time intervals (urgent, standard) are available, the higher your position in the search results will be.
Actions with the product. This includes convenient and simple operation of the shopping cart for quick checkout, the function of comparing and adding products to favorites, as well as a pre-purchase consultation service.
Technical
These factors indicate the ability of the site to work stably and efficiently. If the site loads slowly, does not display content, or has layout problems when switching to the mobile version, the search engine recognizes it as low-quality and does not satisfy the needs of users.
Website loading speed. An excellent indicator is considered to be loading from one to three seconds.
Availability of robots.txt files. Such files help navigate the site map and determine pages for indexing by search robots.
Adaptability of layout. In order for the site to be displayed correctly on all devices, it is necessary to develop a layout for both desktops and mobile devices.
Absence of technical errors. Large volumes of 404 pages, system errors, duplicates and incorrect tags negatively affect ranking.
Optimization of images. Elements with a large weight slow down the resource loading, which interferes with viewing the content.
Hosts
These factors reflect the general condition and history of the site's existence on the Internet.
Domain age. When ranking, search engines will give preference to an old site rather than a new one.
Indexing. In the eyes of search engines, a resource with many indexed pages looks better.
Penalties. Filters and bans lower the site in search results.
Backlinks and link mass volume. If a site is linked to by many authoritative sources, search algorithms recognize its value for users. This fact has a positive effect on ranking and the presence of links to well-known studies on the site itself.
Availability of a secure protocol. Sites with HTTPS connection ensure protection of the confidentiality of transmitted data and provide security for users.
Conclusion
Successful promotion and high ranking in search engines depend on many parameters. From optimization and site structure to technical aspects and usability - all this affects the position in search results and attracting new visitors. Ranking factors emphasize the need for a comprehensive approach to site optimization in order to achieve the desired results and attract the target audience.
This sorting of sites is called ranking, and the parameters by which the search engine evaluates resources for compliance with quality requirements are ranking factors. To promote a site in search engines, the resource must comply with these factors. In this article, we will tell you what ranking factors exist.
What are the ranking factors?
Behavioral
These parameters indicate the user's behavior moj database on the site and the level of his satisfaction with the interaction with it. There are many behavioral ranking factors, but search engines do not disclose the specific criteria that they take into account when evaluating resources.
CTR is the clickability of a website in search results. A shortened description of the page under the link should attract the user's attention and make it clear that the resource has useful and informative information in response to the request.
Bounce rate and bounce rate. If a user views a page and returns to the search or closes the tab, this indicates that the site partially or completely does not meet the visitor's needs.
Website traffic and traffic channels. For search engines, the sources of unique visits are important: mailings, advertising, social networks, direct transitions.
Direct transitions. If the user got to the site through browser bookmarks or entered the address himself, the algorithms consider the resource as a useful source of information.
Site actions are the number of pages, buttons clicked, forms filled out, sections viewed, and the total time spent on the site.
Page depth is the number of pages visited by a user in one session.
Repeated transitions. If a visitor repeatedly goes to a site through various requests, this indicates trust in the resource and the information contained on it.
Text
These parameters reflect the quality of the content. Search engine algorithms analyze how interesting and useful the information on the resource is for users.
Relevance: The content on the page matches the search query.
Quality of metadata. The h1 and title contain keywords and the main meaning of the page.
Uniqueness. The text is unique and citation is not the main component of the material.
Literacy. There are no errors in the material.
Structuring. The text contains lists, tables, headings.
Semantics: Key words or phrases must match the search query.
Relevance and updates. Algorithms more often raise new content in the search results.
Expertise. The articles contain quotes from authoritative experts with sources and authors indicated, which confirms the value and usefulness of the information for the reader.
Commercial
These parameters reflect the convenience of placing an order or receiving services on the site. They play a particularly important role in the process of promoting online stores. The presence of commercial elements affects not only the position in search results, but also the financial success of the company. If the user can easily find information about prices, delivery conditions and make a purchase, the higher the sales volumes will be.
Range of products. The search engine tries to satisfy the needs of users as fully as possible. Therefore, the greater the variety of products or services presented on the site, the higher its position in the search results.
Availability of goods and prices. Algorithms give more weight to resources where all or most of the goods are in stock, and price and currency information is presented openly.
Navigation. To achieve a high ranking in search results, it is important to have a structured catalog, clearly defined sections, a search system and filters.
Availability of reviews. It is appreciated to have reviews of products on their pages and comments about the company on the main page.
Brand information. The website must provide information about the company, the addresses of the main office and branches, contact phone numbers, mail, and links to official pages on social networks.
Delivery terms. Place all the options for receiving the goods by the buyer on a separate page. The more delivery methods (pickup, courier delivery, transport company) and time intervals (urgent, standard) are available, the higher your position in the search results will be.
Actions with the product. This includes convenient and simple operation of the shopping cart for quick checkout, the function of comparing and adding products to favorites, as well as a pre-purchase consultation service.
Technical
These factors indicate the ability of the site to work stably and efficiently. If the site loads slowly, does not display content, or has layout problems when switching to the mobile version, the search engine recognizes it as low-quality and does not satisfy the needs of users.
Website loading speed. An excellent indicator is considered to be loading from one to three seconds.
Availability of robots.txt files. Such files help navigate the site map and determine pages for indexing by search robots.
Adaptability of layout. In order for the site to be displayed correctly on all devices, it is necessary to develop a layout for both desktops and mobile devices.
Absence of technical errors. Large volumes of 404 pages, system errors, duplicates and incorrect tags negatively affect ranking.
Optimization of images. Elements with a large weight slow down the resource loading, which interferes with viewing the content.
Hosts
These factors reflect the general condition and history of the site's existence on the Internet.
Domain age. When ranking, search engines will give preference to an old site rather than a new one.
Indexing. In the eyes of search engines, a resource with many indexed pages looks better.
Penalties. Filters and bans lower the site in search results.
Backlinks and link mass volume. If a site is linked to by many authoritative sources, search algorithms recognize its value for users. This fact has a positive effect on ranking and the presence of links to well-known studies on the site itself.
Availability of a secure protocol. Sites with HTTPS connection ensure protection of the confidentiality of transmitted data and provide security for users.
Conclusion
Successful promotion and high ranking in search engines depend on many parameters. From optimization and site structure to technical aspects and usability - all this affects the position in search results and attracting new visitors. Ranking factors emphasize the need for a comprehensive approach to site optimization in order to achieve the desired results and attract the target audience.