a guide to marketing automation ebook

[nurmohammadkhan]

The importance of content
As we have already anticipated, the promoter of a viral marketing campaign is certainly the user: how to attract his attention and make him spread the brand's message?

The first thing to do is think about the content and put yourself in the buyer czech republic phone data persona 's shoes : what drives people to reshare content?

Emotion: it is certainly one of the factors to consider; the fulcrum around which a viral marketing campaign revolves and which pushes users to share content. Studying the correlation between emotion and sharing in viral marketing, it has been found that positive emotions, such as fun , joy , inspiration, considerably influence the sharing of content (source: Ama.org);
Quality: because even when talking about viral marketing for a brand, it is always important to maintain a high level of quality of content. We have already explained how to convert leads into customers and how the quality of content and the value associated with it is what allows one company to distinguish itself from another;