Use magnet website features to retain website visitors
Posted: Sun Jan 12, 2025 8:23 am
In addition to organic search results, there are also paid search results. This means that if you can't get a search engine to show your website pages, you can pay to use the search engine. The first result for almost any search query is almost always an ad. When I searched for "Shenzhen sewer pipe repair", the first 4 results were all ads!
The fourth ad you see above is for an emergency plumbing service. For most people who are in a hurry, especially those in an emergency situation, you don’t want to scroll and analyze search results—you want answers fast! Therefore, in these cases, pay-per-click (PPC) advertising is the fastest way to show up on Baidu and start attracting new customers searching there.
Still, whether you want to advertise your website on Google or Bing, you’ll need some basic training. Here’s a guide on how to run a profitable advertising campaign on Google. However, in areas like SEO and PPC, the help of a professional can go a long way, as these areas require a lot of training and experience to be successful.
A quick tip for social media PPC Social media advertising is bulgaria whatsapp data another form of PPC because businesses pay when users click on ads within Facebook, Facebook, etc. Depending on where your customers hang out online, social advertising can be a great strategy for you to instantly attract new visitors. Evino used Facebook ads to double the orders to their website in just three months. Small businesses should definitely use social media PPC advertising or at least test it.
The purpose of PPC is guaranteed traffic. Strategies like SEO may take time and won't bring in many new website visitors at first. However, once your website is optimized for search, it will provide ongoing, long-term benefits. While PPC ads often have no long-term benefits beyond the initial branding impact, they are a quick solution to attracting customers in the present.
Part 2:
If you build it, they’ll come…but will they stay? Not necessarily. If searchers click away from your site and then immediately return to the search results, your site will have a high page bounce rate. Google clearly defines this concept in its search result definition:
As Google says, if your website's homepage has a high bounce rate, then it's most likely "boring or offensive." But this also applies to any other page of your website and any landing page you create for your PPC campaign. If the landing page that comes with your PPC campaign on search (Google, Bing) has a high bounce rate, it will affect your ads' Quality Score, leading to increased advertising costs and lower search result rankings.
The fourth ad you see above is for an emergency plumbing service. For most people who are in a hurry, especially those in an emergency situation, you don’t want to scroll and analyze search results—you want answers fast! Therefore, in these cases, pay-per-click (PPC) advertising is the fastest way to show up on Baidu and start attracting new customers searching there.
Still, whether you want to advertise your website on Google or Bing, you’ll need some basic training. Here’s a guide on how to run a profitable advertising campaign on Google. However, in areas like SEO and PPC, the help of a professional can go a long way, as these areas require a lot of training and experience to be successful.
A quick tip for social media PPC Social media advertising is bulgaria whatsapp data another form of PPC because businesses pay when users click on ads within Facebook, Facebook, etc. Depending on where your customers hang out online, social advertising can be a great strategy for you to instantly attract new visitors. Evino used Facebook ads to double the orders to their website in just three months. Small businesses should definitely use social media PPC advertising or at least test it.
The purpose of PPC is guaranteed traffic. Strategies like SEO may take time and won't bring in many new website visitors at first. However, once your website is optimized for search, it will provide ongoing, long-term benefits. While PPC ads often have no long-term benefits beyond the initial branding impact, they are a quick solution to attracting customers in the present.
Part 2:
If you build it, they’ll come…but will they stay? Not necessarily. If searchers click away from your site and then immediately return to the search results, your site will have a high page bounce rate. Google clearly defines this concept in its search result definition:
As Google says, if your website's homepage has a high bounce rate, then it's most likely "boring or offensive." But this also applies to any other page of your website and any landing page you create for your PPC campaign. If the landing page that comes with your PPC campaign on search (Google, Bing) has a high bounce rate, it will affect your ads' Quality Score, leading to increased advertising costs and lower search result rankings.