Latin brevitas is your best friend. Always be brief. It works.
Posted: Sun Jan 12, 2025 8:24 am
This is why short, punchy, and direct sentences work best . Remember that in the age of social media, attention spans are short.
So, when it comes to writing effective copy,
Short copy lets me know the writer has something bolivia phone data important to say and will say it quickly. This gets my attention and will definitely get your readers' attention too. So, again, when you write copy, keep it short and to the point. Every time.
Facts tell, stories sell
I’ll tell you something that might surprise you. People don’t really want to learn when they read your copy, they want to be entertained . I have a little rule that I like to keep in mind when I’m writing copy: if it’s fun to write, it’s probably fun to read.
While I have no scientific evidence to support this, it is very clear that emotions can be transferred directly from the writer to the reader through their words.
It is assertable that the writer's enthusiasm in writing the copy is transmitted to the readers themselves.
If you had a smile on your face when you wrote something, you can bet the person who read it smiled, too.
How can you do it?
Simple: tell stories in your copies.
Don't focus on educating your reader, focus on entertaining with meaningful stories. If your story is meaningful and the reader can easily relate to it, the education will happen. That's how you create a connection.
So, when it comes to writing effective copy,
Short copy lets me know the writer has something bolivia phone data important to say and will say it quickly. This gets my attention and will definitely get your readers' attention too. So, again, when you write copy, keep it short and to the point. Every time.
Facts tell, stories sell
I’ll tell you something that might surprise you. People don’t really want to learn when they read your copy, they want to be entertained . I have a little rule that I like to keep in mind when I’m writing copy: if it’s fun to write, it’s probably fun to read.
While I have no scientific evidence to support this, it is very clear that emotions can be transferred directly from the writer to the reader through their words.
It is assertable that the writer's enthusiasm in writing the copy is transmitted to the readers themselves.
If you had a smile on your face when you wrote something, you can bet the person who read it smiled, too.
How can you do it?
Simple: tell stories in your copies.
Don't focus on educating your reader, focus on entertaining with meaningful stories. If your story is meaningful and the reader can easily relate to it, the education will happen. That's how you create a connection.