We Are Social and Hootsuite have presented the update of the Digital 2021 Global Overview Report and on this occasion we will talk about the data recorded on the Digital Situation of Peru in 2020-2021.
Below we will analyze digital behavior and growth in Peru, taking into account the impact of the Covid-19 pandemic on the increased use of digital platforms in the Andean country.
statistics-on-the-digital-situation-in-peru-2020-2021
The Peruvian population is comprised of 33.17 million people, of which 78% live in urbanized areas.
There are 36.14 million mobile devices, the total number of devices such as cell phones, tablets and laptops, representing 109.9%, which exceeds the total population.
There are 19.90 million Internet users in Peru, that is, 60% of the population, and 27 million Peruvians (81.4% of the population) are active on social networks. This means that most people in the country have more than one profile per social network.
Digital growth: January 2020 vs January 2021
digital-growth-peru-2021
Compared to last year, Peru showed a population increase of 1.3%, which represents 424 thousand new people.
Mobile connections, on the other hand, decreased by 5%: 1.9 million fewer connections.
However, the number of Internet users increased, with the arrival of 2.4 million new users reported.
We also see an increase in active profiles on social networks with 3 million poland number for whatsapp new profiles representing 12.5% of the Peruvian population.
The mandatory social isolation decreed by the Peruvian presidency to stop the spread of the coronavirus in the country kept citizens confined to their homes, which completely reshaped their routine and consumption habits. According to information provided by the operating companies to the Peruvian Supervisory Agency for Private Investment in Telecommunications ( OSIPTEL ), the use of the fixed network increased between 30% and 42%.
Overview of Internet usage in Peru
general-summary-of-internet-use-in-peru-2020-2021
There are 19.90 million internet users, which is 60% of the total population. Compared to 2020, there was an increase of 13.4%, which is equal to 2.4 million new users.
Regarding social media activity, we found that 97.8% of Peruvians active on social media access them using their mobile devices.
The state of social media usage
use-of-social-media-in-peru-2020-2021
The total number of users on social networks is 27 million Peruvians. This is equivalent to 81.4% of the total population.
In turn, the percentage of users on social networks is 81.4%. Compared to 2020, there was an increase of 12.5% with 3 million new users.
In Peru, 26.41 million users access social networks through mobile phones, which represents 97.8%
Peru is one of the countries that, compared to all of Latin America, has a great reach on social networks. Through a report made by Comscore , an internet marketing research company, it was revealed that the country is nine percentage points above the average for the entire region.
Age and gender of social media advertising audiences
age and sex of the advertising audience in Peru 2020-2021
The report classifies the 27 million profiles that make up social media audiences as follows:
4.1% of the female audience and 4.1% of the male audience are between 13 and 17 years old.
12.3% of women and 13.4% of men are between 18 and 24 years of age.
13.7% of women and 16.3% of men are between 25 and 34 years of age.
7.8% of women and 8.9% of men are between 35 and 44 years old.
4.8% of the female audience and 5.6% of the male audience are between 45 and 54 years old.
2.6% of women and 2.9% of men are between 55 and 64 years old.
1.6% of women and 1.9% of men are over 65 years old.