Local SEO Management: What improvements should you make to your site?
Posted: Wed Jan 15, 2025 6:02 am
If you want to reach your audience in the right way, review your Local SEO strategy. It is important to consider the location of your business, and make sure all your data is up to date. Don't forget this step that will help search engines and users find you.
Local SEO positioning is one of the most important digital marketing strategies to increase sales closing.
The purpose of local SEO is to help you promote products and services within a specific geographic radius to attract local prospects. This can be done by:
Implementing strategies to rank higher in local search results (this includes not only Google, but alternatives such as Yelp, Foursquare, Apple Maps, Bing, etc.).
Optimizing social media profiles.
Why is local SEO positioning important?
It is estimated that approximately 46% of all Google searches are local , meaning users expect to find services and products nearby.
Other important statistics indicate that:
72% of users who perform a local search end up visiting a physical store within an 8-kilometer radius.
18% of local smartphone searches result in a purchase within one day, while only 7% of non-local searches lead to a sale.
Local SEO Management Strategies
1. Publish your business on Google My Business
If you have ever searched for options to go out to eat near home or the office, you have surely noticed that Google distinguishes between two types of results for this type of search:
Organic results
“Snack packs,” which summarize a business’s contact information, location, and rating based on other users’ cayman islands lists ratings.
Publishing your business on Google My Business is a step you cannot skip if you want to gain visibility and make it easier for people to find you.
Google My Business is 100% free and you can create an account for your business in just a few steps, just make sure to:
Include your location with complete precision.
Add updated phone numbers and your website or social media address.
Specify the type of products and services you offer (home delivery, payment upon delivery, etc.).
Be precise about your opening hours.
Answer user questions (Google highlights this section in a Q&A menu).
Local SEO positioning is one of the most important digital marketing strategies to increase sales closing.
The purpose of local SEO is to help you promote products and services within a specific geographic radius to attract local prospects. This can be done by:
Implementing strategies to rank higher in local search results (this includes not only Google, but alternatives such as Yelp, Foursquare, Apple Maps, Bing, etc.).
Optimizing social media profiles.
Why is local SEO positioning important?
It is estimated that approximately 46% of all Google searches are local , meaning users expect to find services and products nearby.
Other important statistics indicate that:
72% of users who perform a local search end up visiting a physical store within an 8-kilometer radius.
18% of local smartphone searches result in a purchase within one day, while only 7% of non-local searches lead to a sale.
Local SEO Management Strategies
1. Publish your business on Google My Business
If you have ever searched for options to go out to eat near home or the office, you have surely noticed that Google distinguishes between two types of results for this type of search:
Organic results
“Snack packs,” which summarize a business’s contact information, location, and rating based on other users’ cayman islands lists ratings.
Publishing your business on Google My Business is a step you cannot skip if you want to gain visibility and make it easier for people to find you.
Google My Business is 100% free and you can create an account for your business in just a few steps, just make sure to:
Include your location with complete precision.
Add updated phone numbers and your website or social media address.
Specify the type of products and services you offer (home delivery, payment upon delivery, etc.).
Be precise about your opening hours.
Answer user questions (Google highlights this section in a Q&A menu).