At Ewom we wanted to compile a list of ideas and types of content that you can create and publish on your company's blog to offer your audience quality, varied, unique, and original content.
Blog ideas:
Guides
Guides are a good option for including quality content on your blog. They are very complete documents that usually talk about procedures, for example: imagine that, like us, you are dedicated to marketing, you could make guides on many topics: 'Guide to advertising on Instagram', 'Guide to making an editorial calendar', 'Guide on promotion on social networks', etc. There are endless topics in each sector that can be used to make large and complete guides.
Infographics
Infographics are collections of graphics and images accompanied by text, but with very simple and straightforward text, to facilitate understanding of the subject. The main objective of korean phone numbers infographics is to communicate information in a direct, clear and simple way. Many times an infographic is not published alone, but it is used to make content more comprehensive and of higher quality. In addition, a good infographic can be used to share content on social networks. Imagine that we wanted to make an infographic of this content, it would be enough to list all the ideas for the blog that we have mentioned and put a small explanation and image of each one of them.
An example we used in our post about Marketing for interior designers :
Product Descriptions
Normally, product descriptions are included in the product itself on the website to help position them. However, sometimes, when launching new products, companies use the blog to provide information and, at the same time, to publicize the characteristics, benefits, advantages, etc. of the product.
Promotions
The same thing happens with promotions as with product descriptions. Although it is most common to publish them on social networks with a special design to attract the public's attention, promotions can also be published on the blog if you want to explain them in more detail. For example: imagine that you have a beauty center and you want to promote laser hair removal during the month of September, you could take advantage of the opportunity to publish an article on the blog that talks about the promotion, but also about the type of hair removal, the benefits of laser hair removal, frequently asked questions, etc. We share with you an example of content that we have created for Sportcity, talking about a specific promotion. It serves to direct traffic to the site once you have published it on your social profiles, and once here you can expand on the information.
Present
Current news is another idea that could not be missing from our list. You can use the blog to share current information of interest to your audience. What do we mean by current news? Imagine that you have a management company and a new law or regulation has just been passed that directly affects the self-employed… you can use the blog to inform about it!
Success stories
Success stories can help your audience to decide to hire you. On many websites you can find them as an additional page, however, some companies publish them on their blog, along with quality content. At Ewom, for example, when we talk about some marketing topics, we like to show our clients how we work and that is why we use a success story. In the following image you can see how we do it.
blog ideas
Tutorials
A tutorial is a very specific piece of content that aims to teach the user how to do something. It is very common to use this type of content on a blog as it is a way of providing content of interest to the user, valuable content that can be useful for a specific purpose. It is a good way to build loyal followers!
Opinions
Blogging can also be used to give opinions. In the marketing sector, for example, there are people who publish content giving their opinions on certain tools. Imagine that you are an SEO and you are testing a keyword research tool, such as Semrush or Ahrefs, you could dedicate a post to giving your opinion, the advantages and disadvantages of each of the tools!
There are endless ideas we could give you for your blog, we have only made a small selection of the most used and interesting ones. And remember… at Ewom we help you manage your content!