Essential condition for having an SEO friendly website: you must allow the crawler to access the resources. To manage duplicate (but necessary) content and, more generally, particular web pages that Google must not consider, we can use different tools.
Speed.
Security.
Uptime.
These parameters are essential to have a good starting point. Poor hosting in terms of security can become the entry point for malware and hacking that compromise the quality of the website in the eyes of Google and the public.
The same is true if there are continuous downtimes, without forgetting that today the loading speed of web pages – which is a ranking factor – also depends on the technical characteristics of the hosting which should have Gzip, HTTP/2, HTTP Keep Alive, SSD disks and updated PHP. In short, you need to invest in hosting.
We are talking about good starting points, consequently we australia email list also mention the purchase of a theme suitable for the challenge of good positioning in the top part of the SERP. Too often, the template used by the website is seen only as an aesthetic element.
This is not the case, or rather: certain needs in terms of design can influence what we have already indicated as a key element of SEO positioning on Google.
That is to say the loading speed of the web page and, in general, a series of factors that lead to poor results in terms of Core Web Vitals. Think, for example, of large images above the fold, carousels, multimedia elements: all very nice. But in technical terms, what do they impose? Often a poor UX and therefore SEO problems.
The point is this: you need to choose an SEO friendly theme for your project. And one that offers clean code, compressed CSS and, in general, a good starting point. There are many names to evaluate: Genesis, Astra, Neve. Choose based on your needs and tastes.
Speed.
Security.
Uptime.
These parameters are essential to have a good starting point. Poor hosting in terms of security can become the entry point for malware and hacking that compromise the quality of the website in the eyes of Google and the public.
The same applies if there is continuous downtime, without dime